Who We Are

Boston Consulting Group partners with leaders in business and society to tackle their most important challenges and capture their greatest opportunities. BCG was the pioneer in business strategy when it was founded in 1963. Today, we help clients with total transformation-inspiring complex change, enabling organizations to grow, building competitive advantage, and driving bottom-line impact.

To succeed, organizations must blend digital and human capabilities. Our diverse, global teams bring deep industry and functional expertise and a range of perspectives to spark change. BCG delivers solutions through leading-edge management consulting along with technology and design, corporate and digital ventures—and business purpose. We work in a uniquely collaborative model across the firm and throughout all levels of the client organization, generating results that allow our clients to thrive.

What You'll Do

As a Marketing Global Web Content Specialist, you will work in a growing global team at the forefront of scaling best-in-class marketing channel and platform strategy and performance. You will work with the global web team in coordinating and publishing strategic commercial content on bcg.com to deliver marketing outcomes such as advanced audience acquisition and dynamic customer journeys.

 

You will work closely with a variety of stakeholders to independently manage multiple commercial ecosystems and various content types across BCG.com. This includes distilling and optimizing website content, surfacing data-driven insights and recommendations for improvement, and supporting web projects that drive progress for the team. It also involves updating existing materials, ensuring usability, maintaining web hygiene, and establishing best practices for web page design and functionality.

 

In this role, you will partner closely with the Global Web Team and Digital Marketing leadership to execute high-impact content strategies; stakeholders across Practice Areas, Sector teams, Analytics, SEO, Editorial, and Product & Tech to develop and optimize content experiences; and specialists across global regions and topic teams, contributing to digital campaigns and improving the visibility of strategic content. You’ll be part of a collaborative, cross-functional network, regularly contributing to continuous improvements, innovation, and performance across BCG’s digital platforms.

 

You have a foundational level of expertise in optimizing content for web and other digital channels paired with a deep desire for learning and expanding your skills. You are thoughtful, detail-oriented, proactive, excel in multitasking, and are a clear communicator.

 

What You'll Bring

Technical Skills

Bachelors degree requiredExperience with CMS applications (Brightspot preferred)Experience with web analytics tools (Adobe Analytics, ContentSquare, Tableau)Working knowledge of SEO and UX best practicesExperience identifying and communicating insights from data to both internal and stakeholder teamsExperience in project management and collaboration tools (Slack, Trello, Wrike, SharePoint)Photoshop and Figma skills a plusFamiliarity with MS Office suite applications (Excel, PowerPoint, Word)

Business Management Skills

Ability to balance contributing to multiple projects at onceStrong attention to detail, organization, and time management skillsAbility to synthesize feedback and apply it to enhance quality and performanceAbility to quickly learn new technologies and skills and a commitment to continuous upskilling in new tools​​A self-starter and comfortable working independentlyA team player and collaborating effectively with a geographically dispersed team

Additional info

Role Requirements

Foundational-to-proficient level of experience in web content publishing and optimizationFamiliarity with web analytics tools to extract and share insights with stakeholdersAbility to plan and prioritize work effectively, balancing multiple deadlines and shifting prioritiesStrong collaboration skills to work effectively across geographies and teams; you proactively manage expectations and contribute to team progressAttention to detail with high standards of quality and accuracy in content deliveryProblem-solving mindset, using logic and curiosity to improve processes and ways of workingStrong written communication skills with the ability to tailor messaging and structure to different audiencesDemonstrates growth mindset and a commitment to upskilling; seeks feedback and adapts accordingly

Boston Consulting Group is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to race, color, age, religion, sex, sexual orientation, gender identity / expression, national origin, disability, protected veteran status, or any other characteristic protected under national, provincial, or local law, where applicable, and those with criminal histories will be considered in a manner consistent with applicable state and local laws.\n
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