Global Marketing and Communications Manager for Water&Wastewater and General Purpose Drives, Motion Drive Products division (flexible location)At ABB, we are dedicated to addressing global challenges. Our core values: care, courage, curiosity, and collaboration - combined with a focus on diversity, inclusion, and equal opportunities - are key drivers in our aim to empower everyone to create sustainable solutions.Write the next chapter of your ABB story.
This position reports to

Global Head of Marketing and Communication, Motion Drive Products division

Your role and responsibilities

In this role you will be responsible for leading globally the marketing and communication activities for the Water and Wastewater segment as well as for the general purpose drives in Motion Drive Products (MODP) division. You will have the ownership of effective marketing and communications initiatives for W&WW segment based on market understanding and customer centricity to gain awareness, demand and loyalty for our offering and brand. You create compelling value propositions and marketing campaigns based on the target audience reach which enable business short and long-term growth. You will manage and take ownership of marketing and communications initiatives for General Purpose Drives portfolio to support the offering business growth. This role is open globally, but location is set in division key locations such as Finland (Helsinki), Italy (Sesto San Giovanni), Germany (Mannheim) and US (New Berlin). You will be mainly responsible for: • Establishing Water and Wastewater segment's marketing and communications plan in line with the divisions’ strategy. • Leading development, execution and management of the segment specific communication, campaigns and programs working closely with the global segment team and other key stakeholders. • Defining and following KPIs to track and improve effectiveness of activities. • Managing general purpose drives portfolio marketing and communications in close collaboration with global product management team. • Collaborating in cross-division and business area shared initiatives and projects. • Ensuring alignment with ABB branding guidelines to create long term brand preference. • Monitoring key competitor activities related to market segments to identify opportunities and space for differentiation. • Collaborating closely various internal and external stakeholders and contributing proactively for a positive team performance.

Qualifications for the role

Master’s degree in Marketing, Communications, Journalism, or related field. 3-5 years of experience in marketing or communications in B2B environment. Sound knowledge and experience of various marketing and communications disciplines and work streams including familiarity with digital environment and digital knowhow. Ability to lead and coordinate projects with internal and external stakeholders. Excellent writing and presentation skills, English as a spoken and written language. Experience with Water segment is an advantage but not a requirement.

More about us

We value people from different backgrounds. Apply today for your next career step within ABB and visit www.abb.com to learn about the impact of our solutions across the globe. #MyABBStoryABB Motion, a global leader in motors and drives, is at the core of accelerating a more productive and sustainable future. We innovate and push the boundaries of technology to contribute to energy efficient, decarbonizing and circular solutions for customers, industries and societies. With our digitally enabled drives, motors and services we support our customers and partners to achieve better performance, safety and reliability. To help the world’s industries outrun – leaner and cleaner, we deliver motor-driven solutions for a wide range of applications in all industrial segments. Building on over 140 years of domain expertise in electric powertrains, our more than 22,000 employees across 100 countries learn and improve every day. go.abb/motion