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Immediate Superior: Andrea Quaye 
Job Grade: 30 
Location: Johannesburg
Function: Commerce
Sub Function: Commerce - Marketing - Brand Management
Type of Contract: Permanent
Reference Number: 127222 
Closing Date: 27/12/2024

 

Purpose of Role:

 

To Lead profitable growth of the Amarula portfolio of brands across the globe. Lead the development of marketing strategies with a focus on consumer, portfolio management, integrated commercial planning, break through communications, innovation and renovation. Ensuring all brand and marketing activities are rooted in category and consumer insights and have an intricate understanding of multi-country marketing and competitor dynamics. Monitor commercial and brand health and partnering with local opco’s in in rectifying with corrective actions as required. Forms an integral leadership role within the broader Heineken group entrenching culture and leadership values of the organization.

 

Key Responsibilities:

 

Lead Amarula Portfolio Strategy in collaboration with OPCO’s in integrated commercial planning. Support development of winning brand strategies using the Heineken Marketing way methodology and toolkit. Develops a category strategic view and ensures all brand strategies incorporate the category lens Turn data into actionable insights in order to guide long term brand trajectory that maximises profitable growth. Supports OPCO’s in developing 1-3 year financial targets (Volume/Revenue/GP, Market share) and co creates brand health targets.  Co-creation of category pack price ladders. Creation of Creative platform fit for a variety of lead markets.  Identify relevant innovation opportunities by harnessing consumer shopper category and customer insights.  Leads and directs the development of an integrated marketing communication strategy to communicate with all stakeholders internally and externally Develop innovation pathway 1-5 Years which positions the brand ahead of the curve vs competitors and ensures it remains relevant with target consumer groups Leads collaboration on digital transformation and E Commerce projects with G&I and other relevant stakeholders Co owns agency relationship along with OPCO marketing directors.  Provides oversight and governance of brand playbooks in markets.  Takes lead on all CSI projects and stakeholder management in conjunction with SA Corporate Affairs Manages resource management and allocation of brand teams on priorities and workloads. Leads alignment of people, processes and brands to delivery company values and corporate reputation.
 

Job Requirements:

 

Education: Relevant and recognized honours or post graduate qualification in commercial marketing

 

Experience:

 

Minimum 10 years marketing experience, ideally across a range of FMCG companies. Alcohol experience would be beneficial though not mandatory.                                    Through understanding of supply chain dynamics. Superior leadership skill, team leadership, thought leadership, problem solving, collaboration. Mastery of developing strategic business planning. Cross functional management and project management skills Strong commercial acumen Demonstrates creativity and management of creative development process. Superior communication skills, both written and oral.

 

The Company’s approved Employment Equity Plan and Targets will be considered as part of the recruitment process. As an Equal Opportunities employer, we actively encourage and welcome people with various disabilities to apply. Heineken Beverages (South Africa) (Pty) Ltd) is committed to an organisational culture that recognises, appreciates and values inclusion and diversity. You must be fully eligible to live and work in South Africa to apply.