Global Brand Ambassador, Malfy
Your Manager: Director of Advocacy, Shopper, Experience & Culture Gins
Team: Advocacy, Shopper, Experience & Culture Gins
Location: London. We operate a hybrid working approach, which allows you to manage your time 
                                     
Be part of something big    

We are Pernod Ricard, a leading company in the global wines and spirits industry with over 19,000 employees globally. We own 16 of the world’s top 100 Spirits Brands and hold one of the most prestigious and comprehensive brand portfolios in the industry with 240 premium brands available in over 160 countries, including: Absolut vodka, Ballantine’s, Chivas Regal, Royal Salute, and The Glenlivet Scotch whiskies, Jameson Irish whiskey, Martell cognac, Havana Club rum, Beefeater, Malfy and Monkey 47 gins, Malibu liqueur, Mumm and Perrier-Jouët champagnes as well Jacob’s Creek, Brancott Estate and Campo Viejo wines.

Here in the UK    In the UK, Pernod Ricard is made up of 4 businesses: 
•    Pernod Ricard UK, which markets, sells and distributes our products in the UK market
•    Chivas Brothers, the largest brand company in the Group, responsible for the production and management of our award-winning Scotch whisky portfolio
•    Pernod Ricard Global Travel Retail, the global and EMEA home of the group’s duty free, air travel and cruises business.
•    The Absolut Group, the brand owner of our global white spirits portfolio, whose Gin brand unit and Business Acceleration team sit in London.

We are an organisation of 2,000 employees in the UK, headquartered in London, in a brand-new office designed with sustainability, ‘conviviality’ and collaboration in mind. We also have offices in Scotland and various distilleries and production sites across the UK from Plymouth to London to Speyside.

Your new team    This role sits in Pernod Ricard’s The Absolut Group (TAG) business. Joining TAG means having 1000+ colleagues based across the world who are responsible for the production, packaging development, innovation and strategic marketing of an extensive range of premium spirits brands, including Absolut Vodka, Beefeater, the world’s most awarded gin, Malibu, our leading flavoured rum, and Kahlua, the number one coffee liqueur, along with a selection of agave spirits, including Altos tequila and craft gins such as Monkey 47.

The role sits within the TAG Gins Advocacy, Shopper, Experience & Culture team. The vision for TAG Gins is to propel value growth for Beefeater & our Gins portfolio . This will be achieved by marketing Pernod Ricard’s Gin portfolio to the highest standards to win the hearts and minds of gin consumers all over the world. Our London  based team looks after three of our 5 brands: Beefeater, the strategic international priority brand in our Portfolio and a key contributor of the TAG Gin success, Malfy our SP+ rising star, unlocking opportunities within and beyond SP+ gins and Plymouth, SP+ offer for gin purists.

Your unique contribution    

You will have 4 main areas of responsibility:

1.    Be the face of Malfy Globally both online and offline – for consumers & trade – The Malfy Global Brand Ambassador should embody the Malfy brand in events and in content and build strong Brand led digital and social media profile to engage bartender and influencer audience

2.    Build Amici di Malfy community of advocates: Build and nurture a network of Trade and Consumer advocates – through full coordination of the global Villa Malfy advocacy trips, supporting Markets in carrying out their local advocacy plans and suggesting recommendations on how to further drive advocacy the Malfy way within the group. 

3.    Support the global marketing team in propelling growth of Malfy, leveraging experience to help shape tools and experiences that will grow our footprint in the on-trade and drive liquid on lips: 

-    Lead drinks development for the Malfy brand – from owning the drinks strategy through to new drinks development for innovations and product launches. 
-    Lead training and education globally – equipping the business with the right training tools and where needed deliver in person and virtually in support of markets 
-    Feed the global marketing team with in-market and industry insights and best practices to enrich the global activation strategy.

4.    Alongside our 3 other Gins GBAs (Beefeater, M47 & KiNoBi) lead the Gins community of Local Brand Ambassador across Pernod-Ricard business – nurturing this community of internal advocates, ensuring they have the right tools and support to effectively drive Malfy’s advocacy and relaying their best-practices and insights to the broader Gins global marketing team. 

Who you’ll be working with    Internally, you’ll work with the Gins Advocacy, Experience, Shopper & Culture Director & Team, Business Acceleration Team, Broader Malfy Brand Team, Broader TAG Advocacy Community

Externally, your contacts will be external stakeholders – namely trade, consumers & influencers

Your blend of talent
    This position could be right for you if you:

•    An ambassador who will live and breathe the Malfy brand, acting as a champion for the brand globally.
•    Enjoy a fast paced environment, can develop and deliver best in class training, events, drinks development and PR, helping to create exciting and captivating activation events with consumers and key influencers. 
•    Are digital savvy and able to deliver engaging content for the trade and consumers alike. 
•    Have a deep understanding of the drinks industry (Spirits, Wine. etc), the trade and its importance, as a well as contacts with key decision makers and influencers

Our mix of benefits
    For your health, we offer private medical insurance, income protection and a comprehensive Employee Assistance Programme.

Our lifestyle benefits include 28 days’ annual holiday, your employee pension, share incentive plan, season ticket loans, payroll giving and more!

You can access lots of gifts & discounts, including an allowance each year to spend on our brands in our staff shop and employee discounts from a range of high street retailers.

We have regular events in our very own office bar, employee-run networks, a culture of flexibility and trust and a variety of tools and resources to help you focus on your wellbeing and mental fitness.

Conviviality: the Pernod Ricard Way    We have our own way of doing things. We call it conviviality! It’s our way of being, and something unique you feel and experience when working for Pernod Ricard.

We’re committed to conviviality, and with this, you’ll be Proud to Belong to our Pernod Ricard family. You’ll be Empowered to Perform, supported to succeed, and acknowledged for the value you bring.

We combine all this with our Commitment to Care: we are unlocking the magic of human connection to transform our industry and make a positive impact on the world though our strong focus on sustainability and responsibility.

We’re committed to diversity and inclusion    People are at the heart of everything we do at Pernod Ricard and are the foundation of our collective spirit as ‘Créateurs de Convivialité’.

We promote diversity and inclusion throughout our business and supply chain. In our teams, we proactively foster a diverse work force and an inclusive culture – an environment where we can truly be ourselves. 

We will assess your application for this role based on your skills, experiences and achievements, not your gender, age, ethnic or educational background or any other such factors. Please feel free to leave these off your CV and application form if you so wish. 

Similarly, if you would like to discuss opportunities for flexible working or require accommodations or support to complete our application process, please let us know.

Responsible drinking    As ‘Créateurs de convivialité’, we want to turn social interactions into genuine and friendly experiences of sharing and wellbeing.
 
In our culture, we want to create diverse teams in which our differences contribute to our success. Therefore, all are welcome at Pernod Ricard, regardless of your religious beliefs or personal choices on the consumption of alcohol.

In our business, we work together with industry members, civil society, governments, local authorities and UN bodies to promote responsible drinking.  

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