Gerente Marketing & Soluções Saúde III - Vacinas / CBM Vaccines (Sede: São Paulo/SP)
Pfizer
MAIN RESPONSIBILITIES:• Strategic planning and tactical execution for brand/portfolio• Tactical plan development, implementation of marketing initiatives (omnichannel approach for different targets as HCPs, nurses and lay public) and programs together with ongoing evaluation of the brand initiatives• Provide country input into overall Global Initiatives (GLOCAL) and collaborate cross functional with local, regional and global colleagues• Tailor regional/global brand strategies to local market needs and define local priorities for business• Define tactical implementation plan to prepare for execution and tailors as appropriate for different market segments, leveraging best practices• Maximize impact of marketing activities through optimal channel mix (digital and offline channels)• Drive innovation in a highly dynamic and competitive market• Find new models of go-to-market to improve quick-win opportunities for growth• Develop and implement solutions that focus on addressing simplification to patient journey and improving patient outcomes with positive impact and return on investment for our business• Embraces data to take decisions, to drive business and to find opportunities of growth• Maintain a tracking of Key Performance Indicators related to the Brand• Foster relationships with key influencers, opinion leaders and target customer groups• Build and maintain relationship with key external stakeholders such as KOLs, medical societies and policy makers• Accountable for the planning & spending of budgets (revenue/DME)• Oversee country sales and forecasting, including monitoring performance vs KPIs• Work closely to customer facing colleagues, supporting the teams with trainings, monthly field guidance, KPIs monitoring and insights• Create and maintain a local team culture that challenges the status quo, values collaboration and supports innovation• Live Pfizer values REQUIREMENTS:Education• University degree required (business administration, marketing or scientific degree preferred)• MBA in the marketing/business area or related area preferred Languages• Ability to communicate in Portuguese and English required (Advanced/Fluent) ExperienceMinimum 05 to 10 years prior experience in the Pharmaceutical Industry or Health Market• Strong personal integrity, and customer focus • Data driven • Previous experience with Digital Initiatives and team’s leadership (direct or indirect) • Strong ability in process and project management, agile in a fast-paced environment, resourceful and solution oriented • Able to effectively contribute and work on multifunctional teams, working as a lead in agile teams and ability to orchestrates teams to focus on remove barriers to achieve goals • Excellent interpersonal communication, negotiation, and advanced presentation skills • Must be able to adapt, organize, prioritize, and work effectively in a constantly changing field- based environment • Deep knowledge of Marketing 4.0 · Digital skills • Proven ability to use IT tools and interface effectively with a variety of technical platforms • Analytical digital capability and data interpretation
Last date to apply for job: May 22nd
Last date to apply for job: May 22nd
EEO (Equal Employment Opportunity) & Employment Eligibility
Pfizer is committed to equal opportunity in the terms and conditions of employment for all employees and job applicants without regard to race, color, religion, sex, sexual orientation, age, gender identity or gender expression, national origin, or disability.
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