Amplifon is the global leader in the retail hearing care industry. Over 20,000 professionals in 26 countries, coming from more than 100 different nationalities, work every day in a global network of 9,500 points of sales to empower thousands of people to rediscover all the emotions of sound. In Amplifon we believe people are the most important component of our success. Only through investment in talent engagement, professional development, and recognition, our people can express their potential and build a fulfilling career.

Amplifon Iberica S.A.U acquired GAES in 2019 with over 700 shops spread throughout the country. The main office is in Barcelona and operates with 2000+ dedicated professionals that empower people to discover all the emotions of sound. 

We are currently looking for dynamic, motivated and results-driven professionals to join our Marketing team as CRM Specialist, located at our Spanish headquarters in Barcelona (C. de Pere IV, 160 - 08005).

The Marketing, Technology and Innovation team plays a critical role in driving overall Country’s strategy and performance, developing and implementing innovative strategies to enhance our brand presence, manage media channels effectively, optimize customer experiences, and maintain customer relationship-focused strategies along the whole lifecycle.

Main responsibilities:Develop and implement strategies for customer engagement, acquisition, and retention in alignment with the overall CRM strategy.

Execute CRM activities, including customer segmentation, campaign briefing, content creation, and optimization of contact channels (Voice Call, SMS, Direct Mail, Email, WhatsApp, etc.) and communication frequency. Leverage marketing automation tools and engagement platforms to design, build, and schedule personalized, multichannel campaigns in collaboration with the CRM team and external partners. Apply a Test & Learn approach to campaign development, conducting regular A/B and multivariate testing to optimize performance. Utilize analytics tools, including Power BI, to perform in-depth post-campaign analysis and generate recurring reports for senior management and other departments. Work closely with cross-functional teams to drive the successful go to market of CRM initiatives. Contribute to marketing investment planning, assess ROI, and simulate economic impact. Collaborate with customer support and sales teams to incorporate customer and retail feedback, continuously improving the overall customer experience. Defines and develops loyalty & partnerships opportunities and initiatives through different programs, defining the proper objectives, targets and business cases

Technical skills:

Bachelor’s degree in marketing, business, or a related field.  Proven experience in Marketing with particular focus on CRM / Loyalty / Partnerships Knowledge of marketing mix landscape, functioning and dynamics of key channels (digital and non-digital), core KPIs, processes and tools Knowledge of dynamics to develop marketing strategies based on customer insight, and generate business through marketing activities across the whole customer lifecycle (acquisition of new customers, nurturing, loyalty, upsell, winback, …) Solid analytical skills and ability to extract key insights to drive business decisions, strong attitude for KPI monitoring Excellent communication skills in Spanish and English Proficiency in Office (in particular Excel, Powerpoint, Word)

Soft skills:

Customer understanding and customer orientation Performance and goal-orientation, strong accountability on results  Ability to adapt to a dynamic and fast-paced retail environment Ability to work collaboratively with cross-functional teams and build strong working relationships

Amplifon is working on boosting a Winning Culture that will lead our employees towards the future, starting from the improvement of our Winning Workplace. Aligned to this goal, we offer a hybryd working policy, allowing employees to work 2 days/week remotely.