POSITION OVERVIEW 

As the Field Marketing Manager, you will be an integral part of the North American marketing team, helping to drive brand awareness, lead generation, and deal acceleration through events and webinars. In this role, you will be responsible for the planning, strategy and execution of the field marketing plan. This position works closely with the broader marketing team, sales, product and customer success to drive programs (live and virtual) with the goal of generating quality leads, pipeline, and building customer relationships.  

 

RESPONSIBILITIES AND DELIVERABLES 

Field Marketing: 

Own the field marketing calendar with a focus on industry conferences, tradeshows, and proprietary events Identify and evaluate sponsorship opportunities and third-party events that match verticals and Ideal Customer Profiles (ICP) 
  Oversee booth design, content, and engagement strategies to enhance attendee interactions
  Manage the planning, logistics and on-site execution of events and speaking engagements Form strong relationships with top industry organizations, associations, groups, vendors, and thought leaders   Collaborate cross-functionally with sales and marketing to secure buy-in, set goals, and identify new opportunities for regional success 
 

Digital Programs: 

Own the strategy and execution of webinars, driving thought leadership and lead generation
  Work closely with subject matter experts, customers, and partners to develop compelling webinar content
  Manage end-to-end webinar logistics, including platform management, promotion, and post-event follow-up  Collaborate with stakeholders and cross-functional teams to generate ideas to drive webinar registration and audience engagement  
 

Performance Measurement and Optimization: 

Define key performance indicators (KPIs) to measure the effectiveness of programs 
  Track and measure ROI, providing data-driven recommendations for future sponsorship investments Provide regular reporting and insights to stakeholders, including senior management, on the impact of field marketing efforts 

 

 ORGANIZATIONAL ALIGNMENT 

This role reports directly into the Director, Demand Generation 

 

QUALIFICATIONS, SKILLS & WORK TRAITS 

An understanding of demand generation best practices, principles and tactics  Experience managing events and conferences of all levels, as well as speaking engagements   Demonstrated ability working in a fast-paced environment, managing multiple programs with self-sufficiency and agility  Strong organizational skills  Excellent communication, presentation and interpersonal skills, with the ability to lead and influence    Travel as required, up to 20% of the time 

 

TECHNICAL COMPETENCIES REQUIRED: 

5+ years of proven marketing experience in field marketing, event marketing and/or demand generation; B2B SaaS experience a plus  Proficient in CRM tools (Salesforce) and marketing automation (Pardot)  Ability to work with marketing analytics tools to track performance, analyze data and generate insights  Familiarity with data visualization tools to create meaningful reports and dashboards 
 

 
EDUCATION 

Bachelor's degree in marketing or a related discipline   

Fortive Corporation Overview

Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.

We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.

We are a diverse team 17,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.

At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.

At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.

At Fortive, we believe in growth. We’re honest about what’s working and what isn’t, and we never stop improving and innovating.

Fortive: For you, for us, for growth.

About Intelex

Since 1992, Intelex Technologies, ULC. is a global leader in the development and support of software solutions for Environment, Health, Safety and Quality (EHSQ) programs. Our scalable, web-based software provides clients with unprecedented flexibility in managing, tracking and reporting on essential corporate information. Intelex software easily integrates with common ERP systems like SAP and PeopleSoft creating a seamless solution for enterprise-wide information management. Intelex’s friendly, knowledgeable staff ensures our almost 1400 clients and over 3.5 million users from companies across the globe get the most out of our groundbreaking, user-friendly software solutions. Visit www.intelex.com to learn more.

We Are an Equal Opportunity Employer. Fortive Corporation and all Fortive Companies are proud to be equal opportunity employers. We value and encourage diversity and solicit applications from all qualified applicants without regard to race, color, national origin, religion, sex, age, marital status, disability, veteran status, sexual orientation, gender identity or expression, or other characteristics protected by law. Fortive and all Fortive Companies are also committed to providing reasonable accommodations for applicants with disabilities. Individuals who need a reasonable accommodation because of a disability for any part of the employment application process, please contact us at applyassistance@fortive.com.