**Job Description :** The Events Specialist is responsible for rooting our brands in popular culture and making them talked about and relevant for both consumers and customers. **K** **ey Responsibilities** + Lead the way on measurement and evaluation around Events with the help of our measuring systems. + Educate and inspire brand teams with proven results and learnings to shape future briefs and campaigns that are relevant for consumers and customers (and shoppers where required). + Develop and deliver all the events programs for all key brands optimizing for maximum efficiency and effectiveness. + Work with the Head of Reserve, CP&A and Marketing counterparts to define the appropriate goals, budgets, and strategies to deliver the events calendar. + Work with Brand Ambassadors on developing the executional plans to drive cultural relevance via the on trade, events, and influencers. + Consult brand teams on ATL campaigns and media plans to ensure consistency with brand and events strategy to Event execution. + Set up key mentoring programs against these critical groups and leverage these to drive advocacy, recommendations, and depletions. + Manage activation and events agencies to effectively deliver on customer business plans. + Work with key agency partners to execute the most efficient and effective experiential events to deliver on core business strategic objectives. + Challenge standard practice to ensure Diageo is known as the best in events execution, and share / apply learnings across the different brands. + Consolidate reporting on key initiatives and performance and intervene where required. + Drive full compliance to DMC, GAR and CARM requirements for all initiatives. **Minimum** **Requirements:** **Qualifications** Relevant marketing qualification – degree / diploma **Experience** + Minimum 5 years’ experience in Customer Planning and Activation / PR / brand ambassador and events roles. + Fully adept at localizing global toolkits and engagement platforms into engaging stories, customized to each channel. + Expertise in shaping media-worthy narratives that tap into consumer passion points and drive visibility and engagement at scale. + Deep knowledge of local media landscape and cultural trends to develop revolutionary communication plans. + Strong project management and planning skills. + Brilliant relationship-building skills, with a strong ability to be able to work in a complex matrix organization with multiple stakeholders. + Experience in other Commercially oriented roles is desirable. + Strong interest in data and campaign measuring tools to evaluate effectivity and efficiency of our culture campaigns. + Self-motivated and able to actively identify new opportunities and deliver against them. + Interest in cultural territories and communities such as food, fashion, film, music, digital lifestyle etc. **Worker Type :** Regular **Primary Location:** Waterfall **Additional Locations :** **Job Posting Start Date :** 2024-12-04 With over 200 brands sold in more than 180 countries, we’re the world’s leading premium drinks company. Every day, over 30,000 talented people come together at Diageo to create the magic behind our much-loved brands. From iconic names to innovative newcomers – the brands we’re building are rooted in culture and local communities. Our ambition is to be one of the best performing, most trusted and most respected consumer products companies in the world. Our founders, such as Arthur Guinness, John Walker, and Charles Tanqueray, were visionary entrepreneurs whose brilliant minds helped shape the alcohol industry. And through our people, their legacy lives on. Join us, and you’ll collaborate with talented people from all corners of the world. Together, you’ll innovate and push boundaries, shaping a more inclusive and sustainable future that we can all be proud of. With diversity at our core, we celebrate our people's unique passions, commitments and specialist skills. Because when varied voices, mindsets, and personalities come together, great ideas are born. In our supportive culture, your voice will be heard and you’ll be empowered to be you. Just bring your ambition, curiosity and ideas, and we’ll celebrate your work and help you reach your fullest potential. **DRINKiQ** What's your DRINKiQ? Take our quiz to understand how alcohol is made and explore the effects of drinking. You can discover everything you need to know at DRINKiQ (https://www.drinkiq.com/en-gb/)