Washington, DC, 20080, USA
3 days ago
Email Automation Manager
Description Robert Half if seeking a highly motivated and experienced Email Automation Manager for a 6-month contract. This role is crucial for optimizing our email marketing efforts and driving engagement with our audience. We're looking for a data-driven individual with a proven track record of building and managing successful email automation campaigns. While this role is fully remote, preference will be given to candidates who can work within Eastern Time Zone hours. The Email Automation Manager will be responsible for the strategy, execution, and optimization of our client's email marketing automation programs. This includes managing the email marketing platform, developing automated workflows, segmenting audiences, and analyzing campaign performance. Responsibilities: + Develop and implement email marketing automation strategies aligned with business objectives. + Manage and optimize the email marketing platform (e.g., Marketo, HubSpot, Pardot, Mailchimp) + Build and maintain automated email workflows for various customer journeys (e.g., onboarding, lead nurturing, post-purchase). + Segment audiences based on demographics, behavior, and other relevant criteria. + Create compelling email content and collaborate with the content team to ensure brand consistency. + A/B test email subject lines, content, and calls to action to optimize campaign performance. + Analyze email campaign data and provide regular reports on key metrics (open rates, click-through rates, conversions, etc.). + Monitor email deliverability and maintain a clean email list. + Stay up-to-date with email marketing best practices and emerging trends. + Collaborate with other marketing team members to ensure cohesive campaigns across all channels. Requirements 3+ years of experience in email marketing automation. Proven experience with email marketing platforms (e.g., Marketo, HubSpot, Pardot, Mailchimp Strong understanding of email marketing best practices, including CAN-SPAM compliance and GDPR regulations. Experience with audience segmentation and personalization. Proficiency in HTML and CSS for email design is a plus Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .
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