Location(s):

South Africa

City/Cities:

Johannesburg

Travel Required:

00% - 25%

Relocation Provided:

Job Posting End Date:

May 26, 2025

Shift:

Job Description Summary:

Position Overview: 

E2E(End to End) Shopper and Consumer Insights Director  leads insights generation, management and operationalization of critical tracking tools for IMX (Integrated Marketing Experience) and FLM (Front line marketing) in order to shape localized, consumer centric decision making to achieve our ambitions.

What You’ll Do for Us 

Consumer and shopper tool owner: Manage, optimize and operationalize critical tools (BEACH-consumer tracking, HHP) to shape E2E decisions for FLM and IMXSystem partner: Partner with Bottler and WPP to ensure that insights from critical tools are understood and appliedRecruitment expert: Deepen the knowledge of the Africa operating unit on recruitment understanding and opportunitiesMarket expert: Deeply understand market pulse and nuances to shape and define local opportunities and risksPortfolio advisor: Unpack and translate portfolio insights into executional opportunities

Role Requirement 

Post Grad degree preferred  12-15 years of experience in Consumer Insights and  Shopping insights, preference for additional commercial/ IMX experienceCommercial acumen and media understandingProven Knowledge of key research tools. Keen on innovative and agile ways to answer questions, focusing on how insights will be activatedClient and agency experience is an added advantageExperience within the FMCG sector is an added advantageAbility to effectively communicate and collaborate with key stakeholders (Category Leads O, Human Insight leads, Platform Services, Marketing Performance, Frontline marketing and IMX leads) and ensure alignmentComfortable in high pressure and uncertain environments

Skills:

Our Purpose and Growth Culture:

We are taking deliberate action to nurture an inclusive culture that is grounded in our company purpose, to refresh the world and make a difference. We act with a growth mindset, take an expansive approach to what’s possible and believe in continuous learning to improve our business and ourselves. We focus on four key behaviors – curious, empowered, inclusive and agile – and value how we work as much as what we achieve. We believe that our culture is one of the reasons our company continues to thrive after 130+ years. Visit Our Purpose and Vision to learn more about these behaviors and how you can bring them to life in your next role at Coca-Cola.