Display Specialist – Strategy & Digital - UAE

 

Job description: 

Assist in the formulation of strategies to build a lasting App Marketing connection with consumers. Plan and monitor the ongoing campaigns on App marketing channels (networks/social/programmatic)  Experienced in Google Ads and Social Channels and MMP integrations Share creative and content best practices with brand teams Collaborate with Channel Managers to improve App Marketing conversion funnel  Measure performance of digital marketing efforts using a variety of Web analytics tools (Google Analytics, Adjust, Firebase etc.)  Acquire insight in online marketing trends and keep strategies up to date  Maintain partnerships with media agencies and vendors   Support the channel owner in day-to-day task to fulfill the App & Display KPI’s 

Requirements 

Google Ads: Experience with Google Ads platform and/or Google Ads Editor Data reporting: Able to create (excel, google sheets, data studio) marketing reports
App marketing: Understanding of MMP (mobile measurement partner) like Adjust, branch, etc Proven experience as Digital Marketing Executive or similar role  Excellent understanding of digital & Mobile marketing concepts and best practices  A basic understanding of Marketing Funnels and audiences  Experience with B2C Marketing, Google AdWords and External Display vendors  Working knowledge of ad serving tools (e.g., Criteo, Display Networks, app networks)  Perfect knowledge of web analytics tools (e.g. Google Analytics, Adjust, WebTrends etc.)  Experience of out-of-home advertising (outdoor advertising) will be a big plus Skills and experience in Digital marketing tools  Analytical mindset and critical thinking  Excellent communication and interpersonal skills  BSc/BA in marketing or relevant field