Description We’re seeking a hands-on Director of Performance Marketing on behalf of our client to lead user acquisition and retention strategies for a digital healthcare SaaS platform! This role involves overseeing campaigns, managing internal and agency teams, and analyzing trends to optimize marketing performance while ensuring privacy compliance. Our ideal candidate will also be responsible for tracking key funnel metrics (awareness, registrations, activation) and use data to identify growth opportunities and reduce customer acquisition costs. Key Responsibilities: + Lead performance marketing strategy, execution, and agency management. + Collaborate with creative, design, and project teams to ensure campaigns align with goals. + Work with BI and data teams to optimize attribution and reporting. + Track funnel metrics and analyze trends driving retention and budget allocation. + Develop strategies to reduce customer acquisition costs and improve overall performance. + Manage campaigns across platforms like Meta, Instagram, Facebook, and more. Requirements + 8+ years in digital marketing, with healthcare or privacy-sensitive sector experience. + Expertise in Google Analytics, Appsflyer, app stores (Google Play & iOS), and paid media platforms. + Proven ability to manage cross-functional teams and optimize campaigns. + Strong understanding of trends in customer acquisition, retention, and cost optimization. Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .