Employment Type: Permanent Staff (EHRA NF) Vacancy ID: NF0008951 Position Summary/Description: The Director of Marketing Strategy at the University of North Carolina at Chapel Hill will lead the development and execution of strategic marketing initiatives that align with the university’s mission, values, and goals. Reporting to the Associate Vice Chancellor for Marketing, the Director will collaborate with senior leadership, campus partners, and external agencies to enhance the university’s reputation, brand awareness, and engagement with diverse audiences, including prospective students, alumni, donors, and the general public. Education and Experience: * Master’s degree in marketing, communications, or a related field. * Experience in higher education, health care or nonprofit marketing. * Familiarity with the unique challenges and opportunities in marketing for a public research university. Essential Skills: * Bachelor’s degree in marketing, communications, English, business, public relations or a related field. * At least 8 years of progressive experience in marketing strategy, brand management, or a related discipline. * Demonstrated expertise in leading successful integrated marketing campaigns and managing large-scale projects. * Ability to think strategically and execute tactically; a mix of high-level strategy and planning and on-the-ground tactical execution is required to be successful in this role. * Understanding the full marketing mix across paid, owned and earned channels. * Ability to work adeptly in a constantly evolving digital environment. * Exceptional prioritization, problem-solving, and project management skills * Proven experience in leading through influence, partnership, and motivating teams to achieve high performance and results. * Self-starter and ability to build initiatives from scratch. * Comfortable working within a matrix organization with shared resources. * Strong leadership and interpersonal skills, with the ability to build relationships across diverse constituencies. * Excellent verbal and written communication skills. * Proficiency in marketing analytics and performance measurement tools. AA/EEO Statement: The University of North Carolina at Chapel Hill is an equal opportunity and affirmative action employer. All qualified applicants will receive consideration for employment without regard to age, color, disability, gender, gender expression, gender identity, genetic information, national origin, race, religion, sex, sexual orientation, or status as a protected veteran.