The Director of Groups, Conferences & Events Sales leads the strategy and execution of sales efforts for group bookings, conferences, and events. This role focuses on maximizing revenue, ensuring exceptional guest satisfaction and establishing the hotel as a leading luxury destination for events.

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What will I be doing?

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As Director of Groups, Conferences & Events Sales, you will manage group accommodations actively converting guests enquiries into confirmed sales. The Director of Groups, Conferences & Events Sales will interact frequently with guests to learn about their needs and develop relationships from which to earn repeat and expanded business. Specifically, you will be responsible for performing the following tasks to the highest standards:

\n\nDevelop and execute the annual sales strategy for groups, conferences and events in collaboration with the Sales & Marketing team.\nIdentify target markets, including corporate, social, and leisure groups, to drive high-value bookings.\nOptimize space utilization and pricing strategies in coordination with the Revenue Management team to maximize revenue per available space (RevPAS).\nAnalyze market trends, competitors, and business performance to adapt strategies and exceed revenue goals.\nLead, mentor, and motivate the Groups, Conferences & Events Sales team to achieve individual and team goals.\nFoster strong collaboration between sales, operations, and culinary teams to deliver seamless and memorable events.\nEnsure all team members are trained in luxury standards of service and client engagement.\nBuild and maintain relationships with key clients, event planners, and industry partners to secure repeat business and referrals.\nAct as the primary point of contact for high-profile and VIP events, ensuring personalized attention and flawless execution.\nLead site inspections and client meetings, showcasing the hotel’s facilities and capabilities.\nWork closely with clients to understand their vision, budget, and requirements, offering tailored solutions that align with luxury service standards.\nOversee the preparation and delivery of contracts, proposals, and banquet event orders (BEOs).\nEnsure the highest quality service is delivered during all stages of the event lifecycle, from initial inquiry to post-event follow-up.\nPrepare regular reports on sales activities, pipeline status, and financial performance for senior management.\nMonitor and manage department budgets, ensuring cost efficiency without compromising quality.\nForecast revenue and set achievable yet ambitious sales targets in line with overall hotel goals capacity and meet set targets\n

What are we looking for?

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 A Director of Groups, Conferences & Events Sales serving Waldorf Astoria Hotels and Resorts brand is always working on behalf of our Guests and working with other Team Members. To successfully fill this role, you should maintain the attitude, behaviours, skills, and values that follow:

\n\nBachelor’s degree in Hospitality Management, Business Administration, or a related field.\nMinimum of 5-7 years of experience in group sales, event sales, or conference services, preferably in a luxury hotel environment.\nPrevious leadership experience managing high-performing sales teams.\nExceptional communication and negotiation skills with a client-focused approach.\nIn-depth knowledge of the luxury hospitality market and trends in group sales and event planning.\nProficient in sales systems and event management software.\nStrong financial acumen with the ability to analyze data and implement revenue-boosting strategies.\nA proven ability to work under pressure, manage multiple priorities, and maintain attention to detail.\nHighly organized and proactive with a passion for luxury hospitality.\nCollaborative mindset with a leadership style that inspires trust and excellence.\nImpeccable professionalism and a warm, engaging personality.\n\n

What will it be like to work for Hilton?

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Hilton is the leading global hospitality company, spanning the lodging sector from luxurious full-service hotels and resorts to extended-stay suites and mid-priced hotels. For nearly a century, Hilton has offered business and leisure travelers the finest in accommodations, service, amenities and value. Hilton is dedicated to continuing its tradition of providing exceptional guest experiences across its global brands.  Our vision “to fill the earth with the light and warmth of hospitality” unites us as a team to create remarkable hospitality experiences around the world every day and our amazing Team Members are at the heart of it all.