University Overview The University of Pennsylvania, the largest private employer in Philadelphia, is a world-renowned leader in education, research, and innovation. This historic, Ivy League school consistently ranks among the top 10 universities in the annual U.S. News & World Report survey. Penn has 12 highly-regarded schools that provide opportunities for undergraduate, graduate and continuing education, all influenced by Penn’s distinctive interdisciplinary approach to scholarship and learning. As an employer Penn has been ranked nationally on many occasions with the most recent award from Forbes who named Penn one of America’s Best Large Employers in 2023. Penn offers a unique working environment within the city of Philadelphia. The University is situated on a beautiful urban campus, with easy access to a range of educational, cultural, and recreational activities. With its historical significance and landmarks, lively cultural offerings, and wide variety of atmospheres, Philadelphia is the perfect place to call home for work and play. The University offers a competitive benefits package that includes excellent healthcare and tuition benefits for employees and their families, generous retirement benefits, a wide variety of professional development opportunities, supportive work and family benefits, a wealth of health and wellness programs and resources, and much more. Posted Job Title Director of Content Strategy Job Profile Title Director B, Arts and Media, Communications and Marketing Job Description Summary The Director of Content Strategy works with the Executive Director to lead the development and execution of a school-wide integrated content strategy to advance Penn Nursing’s strategic priorities. Serves as a leader across teams within the School and University, including senior faculty and administration in OAA/Enrollment Management, Events, ONR, student groups, University and School DAR, and others, to identify and prioritize key initiatives. Translates these priorities into actionable strategies and oversees their implementation across multiple platforms, channels, and publications, including social media, the Magliacano Digital Communications Center, website, and Penn Nursing magazine, for which this position serves as Editor. This role performs a wide range of administrative duties and is responsible for the day-to-day workflow of team initiatives, ensuring all work is produced on time, on budget and on strategy. Must demonstrate exemplary management skills by directly supervising and mentoring two team members, cultivating a high-performing creative team. Ensures alignment with institutional goals while maintaining a forward-thinking approach to content innovation and audience engagement. Job Description Job Responsibilities Reporting to the Executive Director of Marketing and Communications, the Director of Content Strategy is responsible for developing, executing, and overseeing a multi-platform content strategy that supports Penn Nursing’s goals and objectives. This role collaborates closely with admissions, development, alum relations (DAR), and other internal stakeholders to advance brand elevation, recruiting, enrollment, and fundraising priorities. Key responsibilities include: + Developing and implementing an integrated content strategy that aligns with institutional goals, brand identity, and audience engagement. + Leading storytelling initiatives that position Penn Nursing as a thought leader in healthcare through data-informed narratives and stakeholder interviews. + Overseeing editorial content across platforms, including print, digital, web, and social media, ensuring brand consistency and alignment. + Serving as Editor of Penn Nursing Magazine, managing editorial direction, art design, and production logistics. + Supervising content creation teams, including graphic designers and digital communications staff, to ensure cohesive messaging. + Utilizing analytics tools to measure content performance, inform strategy, and optimize audience engagement. + Conducting focus groups and stakeholder meetings to refine messaging and maintain relevance. + Partnering with DAR colleagues to create compelling donor-related content and campaigns. + Hiring, mentoring, and managing a high-performing team, fostering a culture of collaboration, accountability, and innovation. + Advancing diversity, equity, and inclusion through content, team development, and audience outreach. Qualifications Education: + Bachelor’s degree in Communications, Marketing, Journalism, or a related field is required. + Master’s degree in a related field preferred. Experience: + Five to seven years minimum experience in content strategy, editorial management, and marketing communications, preferably in higher education or healthcare. + Demonstrated leadership experience managing cross-functional teams and external vendors. Skills: + Expertise in storytelling, branding, and content creation across multiple platforms (print, digital, web, social media). + Strong editorial and writing skills, with experience producing high-quality content for diverse audiences. + Proficiency in analytics tools such as Google Analytics, Google Tag Manager, and data visualization platforms. + Experience with content management systems (CMS) like WordPress, Drupal, or LiveWhale. + Familiarity with project management tools (MS Planner, Asana, Trello) and collaborative platforms. + Understanding of DEI principles and their application in content strategy and team leadership. + Exceptional interpersonal and collaboration skills, with the ability to engage effectively with diverse stakeholders. Additional Desired Skills: + Basic understanding of graphic design tools (Adobe Creative Suite). + Experience with magazine production and innovative digital content formats. + Knowledge of donor communications and alumni engagement strategies. + A proactive, results-driven approach with the ability to manage multiple projects and deadlines. + The successful candidate will be a strategic innovative thinker who understands trends in the higher education market and has both a results and service orientation. + Must possess the leadership ability to initiate and implement projects with deadlines; able to work independently and as part of a team. Job Location - City, State Philadelphia, Pennsylvania Work Environment This position offers a hybrid work schedule, requiring three days in the office and occasional evening and weekend event coverage as needed. Targeted Pay Range $87,000 - $95,000 This Targeted Pay Range is only applicable to this job posting. All salary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the requirements of the position, as well as internal and market factors and grade profile. Department / School School of Nursing Pay Range $61,046.00 - $95,000.00 Annual Rate Salary offers are made based on the candidate’s qualifications, experience, skills, and education as they directly relate to the requirements of the position, as well as internal and market factors and grade profile. Equal Opportunity Statement Penn adheres to a policy that prohibits discrimination on the basis of race, color, sex, sexual orientation, gender identity, religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status, or any other legally protected class. Special Requirements Background check required after a conditional job offer is made. Consideration of the background check will be tailored to the requirements of the job. University Benefits + Health, Life, and Flexible Spending Accounts : Penn offers comprehensive medical, prescription, behavioral health, dental, vision, and life insurance benefits to protect you and your family’s health and welfare. You can also use flexible spending accounts to pay for eligible health care and dependent care expenses with pre-tax dollars. + Tuition : Take advantage of Penn's exceptional tuition benefits . You, your spouse, and your dependent children can get tuition assistance here at Penn. Your dependent children are also eligible for tuition assistance at other institutions. + Retirement: Penn offers generous retirement plans to help you save for your future. Penn’s Basic, Matching, and Supplemental retirement plans allow you to save for retirement on a pre-tax or Roth basis. Choose from a wide variety of investment options through TIAA and Vanguard. + Time Away from Work: Penn provides you with a substantial amount of time away from work during the course of the year. This allows you to relax, take vacations, attend to personal affairs, recover from illness or injury, spend time with family—whatever your personal needs may be. + Long-Term Care Insurance: In partnership with Genworth Financial, Penn offers faculty and staff (and your eligible family members) long-term care insurance to help you cover some of the costs of long-term care services received at home, in the community or in a nursing facility. If you apply when you’re newly hired, you won’t have to provide proof of good health or be subject to underwriting requirements. Eligible family members must always provide proof of good health and are subject to underwriting. + Wellness and Work-life Resources : Penn is committed to supporting our faculty and staff as they balance the competing demands of work and personal life. That’s why we offer a wide variety of programs and resources to help you care for your health, your family, and your work-life balance. + Professional and Personal Development: Penn provides an array of resources to help you advance yourself personally and professionally. + University Resources: As a member of the Penn community, you have access to a wide range of University resources as well as cultural and recreational activities. Take advantage of the University’s libraries and athletic facilities, or visit our arboretum and art galleries. There’s always something going on at Penn, whether it’s a new exhibit at the Penn Museum, the latest music or theater presentation at the Annenberg Center, or the Penn Relays at Franklin Field to name just a few examples. As a member of the Penn community, you’re right in the middle of the excitement—and you and your family can enjoy many of these activities for free. + Discounts and Special Services : From arts and entertainment to transportation and mortgages, you'll find great deals for University faculty and staff. Not only do Penn arts and cultural centers and museums offer free and discounted admission and memberships to faculty and staff. You can also enjoy substantial savings on other goods and services such as new cars from Ford and General Motors, cellular phone service plans, movie tickets, and admission to theme parks. + Flexible Work Hours: Flexible work options offer creative approaches for completing work while promoting balance between work and personal commitments. These approaches involve use of non-traditional work hours, locations, and/or job structures. + Penn Home Ownership Services: Penn offers a forgivable loan for eligible employees interested in buying a home or currently residing in West Philadelphia, which can be used for closing costs or home improvements. + Adoption Assistance: Penn will reimburse eligible employees on qualified expenses in connection with the legal adoption of an eligible child, such as travel or court fees, for up to two adoptions in your household. ​ To learn more, please visit: https://www.hr.upenn.edu/PennHR/benefits-pay The University of Pennsylvania's special character is reflected in the diversity of the Penn community. We seek talented faculty and staff who will constitute a vibrant community that draws on the strength that comes with a substantive institutional commitment to diversity along dimensions of race, ethnicity, gender, sexual orientation, age, religion, disability, veteran status, interests, perspectives, and socioeconomic status. Grounded in equal opportunity, nondiscrimination, and affirmative action, Penn's robust commitment to diversity is fundamental to the University's mission of advancing knowledge, educating leaders for all sectors of society, and public service. The University of Pennsylvania prohibits unlawful discrimination based on race, color, sex, sexual orientation, gender identity, religion, creed, national or ethnic origin, citizenship status, age, disability, veteran status, or any other legally protected class.