At Hearst UK, there’s always more to the story. Join us as our Director of Branded Content, Maternity Cover.

Hearst UK is a leading premium content and experience business. We publish world-famous brands including Good Housekeeping, ELLE, Harper’s Bazaar, Cosmopolitan and Esquire. Our digital brands reach half of UK women and one in three of UK men every month, and our trusted content engages them wherever they are. We circulate over 26 million magazines a year, we reach on average 21.1 million UK digital unique users per month and have more than 32.4 million follows via our social media platforms.

Our licensed brand extensions include Country Living sofas, Esquire apparel and accessories. We also have a growing operation offering accreditation through the state-of-the-art testing facility at the Hearst Institute.
 

ABOUT THE ROLE 

Hearst UK is looking for a Director of Branded Content, maternity cover, to join its commercial studio.

You will be responsible for overseeing a team of commercial leads and editors responsible for the creation and delivery of quality content (both print and digital) to fulfil branded commercial campaigns across all Hearst UK titles, while maintaining Hearst’s standards of excellence. 

This role requires a strong understanding of Hearst brands, and what makes them unique. As Director of Branded Content, you’ll need to be an experienced manager and leader and an expert content creator with a keen eye for detail and a passion for creating best-in-class content. You’ll be a great collaborator as the role requires  working closely with key stakeholders across the business. You’ll also have a problem-solving mindset, creative skills, editorial skills and a positive, ‘can-do’ attitude.

KEY RESPONSIBILITIES:

Oversee and manage the creation and delivery of multi-platform commercial content campaigns across all Hearst brands, on time and to budget Manage a team of commercial leads and editors, maintaining high levels of performance and motivation Manage team recruitment, freelance resourcing, and internal budgets Work with Director, Studio on branded content strategy for the team Collaborate with other commercial heads to promote best practice and ensure all internal processes run smoothly Manage team processes and workload, while looking for efficiencies Maintain reporting and tracking for team workload, output and performance Work with the team to interpret client briefs and devise content strategies for innovative, forward-thinking commercial campaigns, spanning print, digital, video and social Create quality content - including articles, video and social products - that serve our brand needs and are optimised for performance Top-edit and oversee a range of deliverables, including print and digital articles, branded videos, scripts, storyboards, copy graphics and subtitles ensuring correct grammar, narrative flow and brand and client alignment  Oversee the content journey from pitch to publish, ensuring quality output along the way Liaise with clients and attend pitches as and when required Be aware and ahead of competitor business activity Be on top of trends, products and innovations in the digital/social space that could improve our content strategy and widen our delivery scope Interpret data to provide accurate internal reporting stats across the company Be an ambassador of Hearst UK and its values You may be required to undertake such further duties as your skills, qualifications and experience allow and/or as may be assigned to you from time to time.

 

ABOUT YOU

Strong leadership skills and management experience, ideally overseeing a team Have exceptional writing, editing, and commissioning skills and an exacting eye for detail  Have experience writing and editing content across a range of titles  Be able to pinpoint what makes a successful branded content campaign Have commercial or branded content experience, e.g. copywriting/client management skills and experience in delivering successful projects from pitch to publish Have excellent organizational and communication skills Have a passion for innovation with no shortage of creative ideas for new content solutions Be comfortable attending meetings with clients and creative agencies Have experience working to tight deadlines and under pressure Have strong digital experience, comfortable writing and editing for the web and building content in a CMS Have experience writing for print across a range of titles Have a strong knowledge of SEO and social media strategy Have experience interpreting and analysing content performance, statistics and data Have strong communication and influencing skills, excellent time management skills, and the ability to work collaboratively with internal stakeholders Have experience generating ideas for video content - both onsite and social

 

WHAT WE OFFER 

At Hearst UK, you can choose from a huge range of perks and benefits that can help you learn well, work well and live well including:

25 days’ holiday (with the option to buy up to 5 additional holiday days) – pro rated for part-time or fixed-term employees Hybrid working model  Discounted gym membership. Three days per week in the office. Healthcare cash plan Spend a charity day with your favourite good cause Life assurance and pension scheme Regular socials and more!

There’s more to your story than you imagine. And the next chapter begins right here. 

Hearst UK is deeply committed to using our influential brands to reflect the world we want to live in – one that respects, protects, represents and uplifts the voices and opinions of all people. As a business, we recognise the significant benefits of creativity, collaboration and innovation that comes with diverse teams. Not only is diversifying the voices in our organisation the right thing to do, but it also helps us to make powerful and exciting content that can be enjoyed by many more people. This is why we’re working to build a sense of true belonging within our business and foster a culture in which everyone feels heard.