An exciting and challenging position exists as a full-time Director of Brand Marketing for Matco. You will be responsible for setting the overall strategy for the brand, including the development and execution of marketing plans and initiatives that will drive significant growth. This position is part of a dynamic and nimble team that owns consumer insight development and validation, brand strategy, and execution across product, communications, and innovation. This role will require deep consumer empathy and insights, analytical evaluation of opportunities, hands-on management of a team, as well as multiple projects in various stages of development. In addition, this role requires strong communication skills, as you will partner with multiple stakeholders. You will also be responsible for the coaching and development of direct reports.

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Day to day, you will be responsible for building and executing the annual brand plans, conducting market and business analysis, budgeting, identifying and leading insights for new product launches, and identifying channel, format, and product opportunities. This position provides leadership to and works closely with all other departments in the company, including other marketing functions, Sales, Operations, and Finance.

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WHAT YOU WILL DO

\n\nDevelop and execute comprehensive brand marketing strategies as part of Matco Tools that align with the company's objectives and goals.\nCollaborate with cross-functional teams, including sales, product development, supply chain, and procurement to ensure brand consistency and plan execution across all channels.\nManage and oversee the brand's budget, ensuring resources are allocated effectively to maximize ROI.\nManage product portfolio ensuring sub-brands are delivering against revenue and margin targets.\nLead Innovation pipeline development and drive 3-5-year innovation calendar development to include annual launch plan and execution.\nLead the development and execution of integrated marketing campaigns across a range of channels, including digital, social media, PR, events, and advertising.\nDevelop and maintain relationships with media partners, vendors, and agencies to ensure the brand's message is delivered effectively and efficiently.\nEstablish and track key performance indicators (KPIs) to measure the effectiveness of brand marketing initiatives and make data-driven decisions to optimize campaigns.\nMonitor and analyze brand health and performance metrics to continually optimize and improve marketing initiatives.\nMaintain a deep understanding of the competitive landscape and stay up to date on industry trends and best practices.\nAnalyze market trends and customer insights to develop innovative marketing campaigns that resonate with our target audience.\nLead and inspire integrated brand communications and insight teams. Identify and grow brand marketing competencies to deliver upon LOF goals.\nFoster a culture of creativity, innovation and excellence.\nCoach and develop direct reports by driving high performance and a strong team culture.\n\nUndergraduate degree in Business, ideally Marketing; MBA preferred or equivalent experience.\n8+ years of experience in consumer packaged goods narketing roles, preferably at the Director level\nExperience working across sales & marketing roles highly preferred\nExperience leading the development of annual plans; outlining the strategy to grow your business or product and partnering with key stakeholders to develop the tactics\nStrong analytical, planning, and project management skills – you love to dig into the data and lead a team through projects\nStrong written, presentation, and verbal communication skills with a strong attention to detail\nExcellent communication/presentation skills; ability to inform, influence and collaborate across functions and with all organization levels\nHighly resourceful with a tenacious “can do” attitude\nHighly performance and results-driven and want to take on a high level of responsibility and work in a fast-paced, high-growth environment\n\n

Core Competencies: Strategic Focus, Broad Business Knowledge, Drive for Results, Consumer & Customer Focus, Organizational Agility
Technical Competencies Required: Brand Management, Consumer Insights, Category Management & Shopper Insights

Fit Factors

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\n\nDetails matter - quality first                            \nEffective time management and personal organization\nTenacity/do what it takes\nResults count                        \nContinuous improvement; don’t accept the status quo\nSense of urgency – quick to prioritize multiple tasks\nFlexibility – able to adapt to changing responsibilities\nLeadership and teamwork/create followership\nDelegate and hands-on\nStrategic and tactical planning & execution of projects\n

Matco Tools, a wholly owned subsidiary of Vontier Corporation, is a distributor of quality professional automotive equipment, tools, and toolboxes. Matco began operation in 1946 and, since 1979, has sold products directly to professional mechanics, enthusiasts, and those who value quality tools through a network of independent franchised mobile distributors who operate in all 50 states, Puerto Rico, and Canada. Products are also sold to central purchasing operations and other institutional customers through industrial sales representatives and via the internet. Matco is a franchising company, a distribution company, a financing company, a manufacturer of industry leading toolboxes, and a leading supplier of automotive technology solutions employing approximately 600 associates in the United States, Puerto Rico and Canada. For more information on Matco Tools, visit www.matcotools.com.

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BENEFITS

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Annual bonuses/incentives (depending on position)
Immediate company benefits (medical, dental, vision, life, etc.)
401k with company match
401k defined contribution after 1 year of service
High level of employee engagement
Walking path and gym equipment onsite
Food trucks on site during the summer
Dress for your day - every day casual/jeans
Employee discounts
15 days vacation + 4 floating holidays + 8 paid holidays 
Paid maternity & paternity leave
Tuition reimbursement
Student loan payment assistance
Hybrid work environment (2 days remote)
Annual Day of Caring for employees to volunteer
Discounts on tools
Annual team building events

Vontier (NYSE: VNT) is a global industrial technology company uniting critical mobility and multi-energy technologies and solutions to meet the needs of a rapidly evolving, more connected mobility ecosystem. Leveraging leading market positions, decades of domain expertise and unparalleled portfolio breadth, Vontier enables the way the world moves – delivering smart, safe, and sustainable solutions to our customers and the planet. Vontier has a culture of continuous improvement built upon the foundation of the Vontier Business System and embraced by over 8,500 colleagues worldwide. Additional information about Vontier is available on the Company’s website at www.vontier.com.

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\"Vontier Corporation and all Vontier Companies are equal opportunity employers that evaluate qualified applicants without regard to race, color, national origin, religion, ancestry, sex (including pregnancy, childbirth and related medical conditions), age, marital status, disability, veteran status, citizenship status, sexual orientation, gender identity or expression, and other characteristics protected by law.\"