Job summary
Join an energetic and hard-working team that is helping to further Cognizants market position in the life sciences industry. In this position you will take the lead on developing Life Sciences marketing content and lead generation programs for R and D commercial sales and marketing and pharmacovigilance solutions and manage the team member who is responsible for partner and enterprise marketing activities. This India-based role reports to the head of Health Sciences Marketing US-based
Responsibilities
Strategic Planning & Support
Helps lead the development of annual Life Sciences marketing plans
Takes the lead on collaborating with key life sciences business leaders/subject matter experts to identify key priorities for marketing
Lead the development of marketing programs and content to support business priorities
Develops messaging and materials to support key life sciences offerings
Content & Campaigns
Lead and execute Life Sciences marketing programs that support our RD commercial sales and marketing and pharmacovigilance solutions including digital advertising and account-based marketing programs
Manage an India-based team member who will manage partner and enterprise marketing programs and materials
Support the head of health sciences marketing other life sciences marketing programs as required
Collaborate with business leaders-SMEs to develop content to support marketing content including solution brochures white papers/research blogs videos website updates social media and presentations
Manage the life sciences section of Cognizant.com including establishing a regular cadence for updates
Identify and implement key SEO terms into marketing content
Ensure campaigns and content are amplified internally and externally
Ensure leads generated from marketing programs are managed and distributed to sales teams
Events
Take the lead on managing key life sciences events working with a US-based events associate to execute events primarily in North America
Ensure that Cognizant products and services are represented and marketed appropriately at Cognizant-sponsored and industry events conferences tradeshows and experiential events
Measurement & Reporting
Monitor and report marketing program KPIs including tactics and leads generated
Develop regular marketing status reports including campaign content and web performance for presentation to senior business unit and marketing management
The Cognizant community:
We are a high caliber team who appreciate and support one another. Our people uphold an energetic, collaborative and inclusive workplace where everyone can thrive.
About us:
Cognizant is one of the world's leading professional services companies, transforming clients' business, operating, and technology models for the digital era. Our unique industry-based, consultative approach helps clients envision, build, and run more innovative and efficient businesses. Headquartered in the U.S., Cognizant (a member of the NASDAQ-100 and one of Forbes World’s Best Employers 2024) is consistently listed among the most admired companies in the world. Learn how Cognizant helps clients lead with digital at www.cognizant.com
Our commitment to diversity and inclusion:
Cognizant is an equal opportunity employer that embraces diversity, champions equity and values inclusion. We are dedicated to nurturing a community where everyone feels heard, accepted and welcome. Your application and candidacy will not be considered based on race, color, sex, religion, creed, sexual orientation, gender identity, national origin, disability, genetic information, pregnancy, veteran status or any other protected characteristic as outlined by federal, state or local laws.
Disclaimer:
Compensation information is accurate as of the date of this posting. Cognizant reserves the right to modify this information at any time, subject to applicable law.
Applicants may be required to attend interviews in person or by video conference. In addition, candidates may be required to present their current state or government issued ID during each interview.