Rawalpindi
28 days ago
Director Marketing
Department: Marketing Position: Director Marketing Location: ISB - Corporate HQT Number Of Openings: 1 Description: . Develop and execute comprehensive marketing strategies to enhance brand visibility and market share.
. Oversee digital and traditional marketing campaigns, ensuring alignment with corporate goals.
. Manage the frequent flyer program and implement initiatives to increase customer retention.
. Lead cross-functional teams to optimize customer engagement and revenue generation.
. Conduct market research and competitor analysis to identify growth opportunities.
. Collaborate with sales, revenue management, and operations to align marketing efforts with business objectives.
. Manage the marketing budget and ensure ROI for all campaigns.
. Represent the airline at industry events and build strategic partnerships to enhance the brands presence.
. Innovate cost-effective, intuitive ideas to strengthen the brand and customer engagement.   Position Qualification Requirements include: Highest educational degree awarded: Masters Degree Work Experience in Similar Position: 6-9 years Required Skills: Effective time management skills and the ability to multitask.
Strong copywriting skills.
Attention to detail.
Proven ability to manage budgets.
Professional and proactive work ethic.
Experience with digital marketing forms such as social media marketing and content marketing.
Competency in Microsoft applications including Word, Excel, and Outlook. Physical Requirements: Age (Min): 35  Age (Max): 50 
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