Company description Publicis Sapient is a digital transformation partner helping established organizations get to their future, digitally enabled state, both in the way they work and the way they serve their customers. We help unlock value through a start-up mindset and modern methods, fusing strategy, consulting and customer experience with agile engineering and problem-solving creativity. United by our core values and our purpose of helping people thrive in the brave pursuit of next, our 20,000+ people in 53 offices around the world combine experience across technology, data sciences, consulting and customer obsession to accelerate our clients’ businesses through designing the products and services their customers truly value. Overview Publicis Sapient is looking for a Principal Data Scientist to join its Data Science practice. The role is to not only be a trusted advisor to our clients for driving the next generation innovation in applied machine learning and statistical analysis, but also a leader in advancing the group’s capabilities into the future. As part of the team, you will be responsible for leading teams that create data driven solutions that at the core are driven by relevant learning algorithms. In this role you will educate internal and external teams on conceptual models for problem solving in the machine learning realm and help translate goals and objectives into data driven solutions. You will enjoy working with some of the most diverse data sets in the world, cutting edge technology, and the ability to see your insights turned into real business results on a regular basis. The role is critical in helping advance the application of machine learning as a core building block to core market offerings in eCommerce, advertising, AdTech and business transformation. In addition, you will be responsible for directing analysis that informs and improves the effectiveness of the planning, execution and optimization of marketing tactics. As an evangelist for data science, you will partner with leaders in various Publicis Sapient divisions, industries and geographies, to ensure that increasingly more solutions we bring to the market are data driven and are supported by a strong data sciences group. Core areas of focus for this group includes applications in customer segmentations, media and advertising optimization solutions, developing recommender systems, fraud analytics, personalization systems and forecasting. Your Impact: Design and implement high performance and robust analytical models in support of product and project objectives Research and bring innovations to develop next generation solutions in core functional areas related to digital marketing & customer experience solution blocks - Content and Commerce, AdTech, Customer Relationship Management (CRM), Campaign Management Provide technical thought leadership, coaching and mentorship in the field of data science in working with engineering and other cross-functional teams. Help enhance ML ops platform to deliver some cutting-edge Generative AI propositions for multiple industry like BFSI, Retail and healthcare. Evolve the approach for the application of machine learning to existing program and project disciplines. Design controlled experiments to measure changes to the new user experience Segment customers and markets to improve targeting and messaging of product recommendations and offers Direct research and evaluation for open source and vendor solutions in the analytics platforms space to guide solutions Be responsible for solution and code quality, including providing detailed and constructive design and code reviews Help establish standards in machine learning and statistical analysis to ensure consistency in quality across projects and teams and identify relevant process efficiencies Assess client needs and requirements to ensure your team is adopting the appropriate approach to solve client challenges. Qualifications Your Skills & Experience: Ph.D in Computer Science, Math, Physics, Engineering, Statistics or other quantitative or computational field. Advanced degrees preferred 15+ years in the field of applying methods in statistical learning in developing data driven solutions preferably in the eCommerce and Adtech domain Strong understanding of Gen AI tools, and frameworks . finetuning LLM for different domains and basic understanding of LLM ops. Demonstrate proficiency with various approaches in regression, classification, and cluster analysis Must have experience in statistical programming in R, SAS, SPSS, MATLAB or Python Expertise in one or more programming languages Python, R, Scala Expertise in SQL programming languages and familiarity with Hive, PIG Benefits of Working Here: Access the regional benefits document & populate your region’s benefits below. A Tip from the Hiring Manager: Ideal candidates will have prior experience in tradition AI however recent experience should be in Gen AI ,Agentic AI etc. This person should be highly organized, adapt quickly to change and hands-on at code. Additional information Gender-Neutral Policy 18 paid holidays throughout the year. Generous parental leave and new parent transition program Flexible work arrangements Employee Assistance Programs to help you in wellness and well being