The purpose of the Director – Global Brand Marketing – Talent Solutions position is to lead brand product marketing strategy, coordination, and alignment of the marketing planning and execution for the global Talent Solutions brand and Lines of Business. The position will provide brand direction and guidance on our Global Talent Solutions Marketing strategy. Internal stakeholders include the Global Brand Leadership team, who provide direction and ongoing input on key priorities. The role will report to and work in partnership with Global Marketing, to support the Center for Local and Local for World strategy and reflect the global Function structure across the organization. This role drives execution of marketing plans to support transformation of the TS brand, grow revenue and market share in alignment with the global brand strategy.

Responsibilities

Brand Marketing Strategy and Execution

Design and execute a comprehensive brand marketing strategy to position Talent Solutions as a leader in the industry with key audiences which can include B2B (clients) and B2C (talent) globally. Lead the development and execution of global brand campaigns, ensuring alignment with the overall brand framework and adapting for priority markets. Manage all branding, positioning, and messaging to attract and engage clients and talent.

Product marketing and Campaigns

Design and implement global product marketing campaigns aligned with the brand framework to support business growth.

Partner cross-functionally to develop and execute marketing programs that drive new client opportunities and achieve brand revenue growth objectives.

Demand Generation and Lead Generation

Develop and execute integrated marketing campaigns focused on generating high-quality leads key buying audience across priority markets.

Design and implement targeted lead generation strategies leveraging paid media, SEO, SEM, email marketing, and social media to drive pipeline growth.

Create and distribute content such as whitepapers, case studies, webinars, and blogs that attract and nurture potential clients and talent through the marketing funnel.

Partner with sales teams to create alignment between marketing and sales efforts, ensuring seamless lead handoff and follow-up.

Establish KPIs for lead generation campaigns and analyze performance to optimize strategies and improve conversion rates.

Thought Leadership and Industry Expertise

Act as a domain expert by monitoring key trends, anticipating market shifts, and propose new growth ideas, product offerings, and thought leadership initiatives.

Collaborate with the Market Intelligence and Global Insights team to develop and execute thought leadership research and associated publications, enhancing brand positioning both internally and externally.

Market Research and Competitive Analysis

Coordinate market research priorities with Marketing Intelligence and Global Insights teams to identify strategic opportunities and inform marketing strategies.

Monitor direct and indirect competitors to refine brand messaging and marketing strategies to drive unique differentiation globally.

Event Marketing and Sponsorships

Plan and execute virtual and in-person events, webinars, and industry events and conferences to generate leads and build brand awareness.Identify sponsorship opportunities that align with the brand’s target audience and strategic objectives, maximizing lead generation impact.

In- and cross-functional collaboration

Participate in Global Marketing teams, fostering a collaborative, agile culture with other markets in priority countries, sharing best practices and scaled learnings.

The purpose of the Director – Global Brand Marketing – Talent Solutions position is to lead brand product marketing strategy, coordination, and alignment of the marketing planning and execution for the global Talent Solutions brand and Lines of Business. The position will provide brand direction and guidance on our Global Talent Solutions Marketing strategy. Internal stakeholders include the Global Brand Leadership team, who provide direction and ongoing input on key priorities. The role will report to and work in partnership with Global Marketing, to support the Center for Local and Local for World strategy and reflect the global Function structure across the organization. This role drives execution of marketing plans to support transformation of the TS brand, grow revenue and market share in alignment with the global brand strategy.

Responsibilities

Brand Marketing Strategy and Execution

Design and execute a comprehensive brand marketing strategy to position Talent Solutions as a leader in the industry with key audiences which can include B2B (clients) and B2C (talent) globally. Lead the development and execution of global brand campaigns, ensuring alignment with the overall brand framework and adapting for priority markets. Manage all branding, positioning, and messaging to attract and engage clients and talent.

Product marketing and Campaigns

Design and implement global product marketing campaigns aligned with the brand framework to support business growth.

Partner cross-functionally to develop and execute marketing programs that drive new client opportunities and achieve brand revenue growth objectives.

Demand Generation and Lead Generation

Develop and execute integrated marketing campaigns focused on generating high-quality leads key buying audience across priority markets.

Design and implement targeted lead generation strategies leveraging paid media, SEO, SEM, email marketing, and social media to drive pipeline growth.

Create and distribute content such as whitepapers, case studies, webinars, and blogs that attract and nurture potential clients and talent through the marketing funnel.

Partner with sales teams to create alignment between marketing and sales efforts, ensuring seamless lead handoff and follow-up.

Establish KPIs for lead generation campaigns and analyze performance to optimize strategies and improve conversion rates.

Thought Leadership and Industry Expertise

Act as a domain expert by monitoring key trends, anticipating market shifts, and propose new growth ideas, product offerings, and thought leadership initiatives.

Collaborate with the Market Intelligence and Global Insights team to develop and execute thought leadership research and associated publications, enhancing brand positioning both internally and externally.

Market Research and Competitive Analysis

Coordinate market research priorities with Marketing Intelligence and Global Insights teams to identify strategic opportunities and inform marketing strategies.

Monitor direct and indirect competitors to refine brand messaging and marketing strategies to drive unique differentiation globally.

Event Marketing and Sponsorships

Plan and execute virtual and in-person events, webinars, and industry events and conferences to generate leads and build brand awareness.Identify sponsorship opportunities that align with the brand’s target audience and strategic objectives, maximizing lead generation impact.

In- and cross-functional collaboration

Participate in Global Marketing teams, fostering a collaborative, agile culture with other markets in priority countries, sharing best practices and scaled learnings.