Thank you for considering Progyny!
Progyny is looking for a Director, Content Strategy reporting to the VP, Content Strategy. This role will play a critical role in setting strategy for member-facing content across products. You will be responsible for conceptualizing and optimizing content that delivers impactful healthcare experiences. This role also requires imagination to envision what our product needs next, so we continue to bring meaningful, effective, well-designed, and curated content to members.
You will work closely with teams across the organization and collaborate regularly with our Product colleagues, Member Services, Analytics, Marketing, and other teams. We are looking for a smart, creative, and entrepreneurial strategist eager to take leadership roles in developing relevant content that support positive health outcomes for members across their health journeys.
What you’ll do…
Educate internal teams about what makes content valuable to different stakeholders, what content can and cannot effectively accomplish, what tools and services are required to deliver strong content strategy, what we should watch in related technologies (customer relationship management, learning management systems, publishing platforms, content management systems, etc.) and more.
Develop a strong knowledge of our content and creation process so that you can advocate for improvements and quickly evaluate ways we could pursue new requests. With this knowledge, own initiatives that pull a member’s entire journey together. Conceptualize of lean pilots and what would be needed to elevate initial tests into robust, scalable solutions.
Leverage our internal subject matter experts and external medical consultants to brainstorm novel content solutions that elevate past a “copycat” program from competitors.
Collaborate with Member Services and Analytics on campaigns that can elevate the member experience, clearly demonstrate the value of our products (both current and new), and increase overall content utilization.
Analyze performance data to optimize campaigns, offer recommendations, and generate new ideas. Gain a deep understanding of reporting, build cross-team consensus, and drive projects forward that close gaps in internal knowledge and increase our ability to understand content performance.
About you…
Liberal arts degree -- MBA, MPH or other graduate degree a plus
Experience in women’s healthcare a plus
10 years of relevant work experience in content strategy, content development, health education, health behavior, digital health technology, or an adjacent space
Very strong problem definition and solution criteria skills: ability to isolate significant drivers and relationships within complex systems, specify requirements, and generate elegant solutions
Demonstrated experience in independent assessment of business needs, problems & process gaps
Ability to develop and recommend solutions, pivot if needed, and assess the business impact of implemented proposals
Ability to build meaningful relationships with all levels of cross-functional internal teams and management
Outstanding problem solving, analytical, and project management skills
Proven talent driving change, influencing thought, and promoting consensus across a matrix organization
Flexible, curious, and proactive approach
Please note: Progyny is unable to provide visa sponsorship for this position. Candidates must be authorized to work in United States without the need for sponsorship, now or in the future.
About Progyny:
Progyny is a transformative fertility, family building and women’s health benefits solution, trusted by the nation’s leading employers, health plans and benefits purchasers. We envision a world where everyone can realize dreams of family and ideal health. Our outcomes prove that comprehensive, inclusive and intentionally designed solutions simultaneously benefit employers, patients and physicians.
Our benefits solution empowers patients with concierge support, coaching, education, and digital tools; provides access to a premier network of fertility and women's health specialists who use the latest science and technologies; drives optimal clinical outcomes; and reduces healthcare costs.
Our mission is to empower healthier, supported journeys through transformative fertility, family building and women’s health benefits.
Headquartered in New York City, Progyny has been recognized for its leadership and growth as a TIME100 Most Influential Company, CNBC Disruptor 50, Modern Healthcare's Best Places to Work in Healthcare, Forbes' Best Employers, Financial Times Fastest Growing Companies, Inc. 5000, Inc. Power Partners, and Crain's Fast 50 for NYC. For more information, visit www.progyny.com.
Our perks:
Family friendly benefits: Paid family and parental leave, fertility and family building benefits (including egg freezing, IVF, and adoption support), family care fund and Parents’ Employee Resource Group
Health, dental, vision and life insurance options for employees and family
Free in-person, virtual and text-based mental health and wellness support
Paid time off, including vacation, sick leave, personal days and summer flex time
Company equity
Bonus program
401(k) plan with company match
Access to on-demand legal and financial advice
Company social events
Flex days (3 days a week in the office) and onsite meals and snacks for employees reporting into our NY office
In compliance with New York City's Wage Transparency Law, the annual salary [wage] range for NYC-based applicants is: $154,000 - $164,000. There are a variety of factors that go into determining a salary range, including but not limited to external market benchmark data, geographic location, and years of experience sought/required. Progyny offers a total compensation package comprised of base salary, cash bonus, and equity.
Progyny is proud to be an Equal Opportunity and Affirmative Action employer. We respect and seek to empower each individual and support the diverse cultures, perspectives, skills and experiences within our workforce. All qualified applicants will receive consideration for employment without regard to race, creed, color, religion, sex, sexual orientation, gender identity or expression, national origin, disability, age, genetic information, marital status, pregnancy or related condition, status as a protected veteran, criminal history consistent with legal requirements or any other basis protected by law.
If you are an individual with a disability and need assistance or an accommodation during the recruiting process, please send an e-mail to apply@progyny.com.
#LI-CB1