The Director of AI Web Innovation will define and execute a forward-thinking, AI-driven vision for Abnormal’s web presence, creating a website that enhances the customer journey and drives engagement. This role demands strategic expertise, hands-on ability with AI tools, and a deep understanding of web technologies. Collaborating with Product Marketing, Brand, and Content teams, the Director will establish a web framework that facilitates iterative, data-driven improvements and ensures security and compliance with industry standards. Additionally, this role will focus on ensuring the website supports global audiences, leveraging market-specific insights to drive user engagement and conversion.

Key Responsibilities

1. Strategic Vision and AI Utilization:

o Develop a comprehensive web strategy using AI tools (e.g., v0, Claude) to accelerate the execution and optimization of content.

o Leverage AI to iterate swiftly, refine messaging, and enable website changes that drive engagement and build trust throughout the customer journey.

o Set and communicate the vision for a streamlined, scalable web experience in alignment with business goals.

2. Content and Web Framework Development:

o Partner with Product Marketing to structure tiered content:

 Tier 1: Homepage with high-polish, brand-enhanced content.

 Tier 2: Product pages with templated messaging (what/why/how).

 Tier 3: Use cases and technical documentation.

 Tier 4: Regularly published updates and blogs.

o Define the web content framework, co-creating with Brand, Product Marketing, and Product teams to ensure cohesive messaging.

o Incorporate best practices in content strategy and management to enhance user engagement.

o Collaborate with the Content team to showcase key offerings, including thought leadership and product updates.

3. Technical and MarTech Integration:

o Manage website technologies, including hosting, CMS, and integrations with MarTech and marketing automation platforms.

o Ensure website security and compliance with industry standards and regulations.

4. Market-Specific Adaptations:

o Develop tailored strategies for markets with varying levels of maturity, optimizing content and design to meet regional and international needs.

o Ensure international and market-specific sites align with global strategies while addressing local audience preferences.

5. Performance and Optimization:

o Continuously monitor web performance using analytics, making data-driven adjustments to enhance user experience and achieve marketing goals.

o Implement SEO strategies, A/B testing, and user feedback loops to improve site functionality and content impact.

o Establish a feedback loop from web visitors to inform product marketing and growth strategies.

6. Cross-Functional Collaboration:

o Collaborate with Product & Corporate Marketing to co-define the website strategy, ensuring it aligns with product launches and overall marketing initiatives.

o Work with Integrated Marketing to ensure product and brand launch moments are effectively represented.

o Act as a key liaison between the Web Development team and stakeholders, ensuring technical execution aligns with strategic goals.

Key Competencies

• AI Proficiency: Strong understanding of AI tools for content generation, web design, and optimization.

• Strategic Execution: Ability to craft and execute a web strategy that aligns with broader marketing goals while leveraging technology for efficiency.

• Data-Driven Insights: Expertise in web analytics and data interpretation to guide strategic decisions.

• Content Management: Knowledge of content strategy best practices to enhance user engagement.

• Collaboration and Influence: Proven ability to work across departments, bringing together marketing, content, IT, and sales teams.

• Global Perspective: Experience in adapting web strategies for diverse, international audiences.

Qualifications

• Bachelor’s degree in Marketing, Business, or a related field (Master’s preferred).

• 7-10 years of experience in web strategy, digital marketing, or a similar role.

• Experience leveraging AI tools for web strategy and content optimization.

• Strong background in managing web platforms and ensuring security and compliance.

• Proficiency with analytics and reporting tools (e.g., Google Analytics, Looker, Amplitude).

• Exceptional communication and leadership skills to influence cross-functional teams.