Director, Account Based Marketing (ABM)
Smarsh
Who are we?
Smarsh empowers its customers to manage risk and unleash intelligence in their digital communications. Our growing community of over 6500 organizations in regulated industries counts on Smarsh every day to help them spot compliance, legal or reputational risks in 80+ communication channels before those risks become regulatory fines or headlines. Relentless innovation has fueled our journey to consistent leadership recognition from analysts like Gartner and Forrester, and our sustained, aggressive growth has landed Smarsh in the annual Inc. 5000 list of fastest-growing American companies since 2008.
Summary
We are looking for a Director, ABM who will lead the development and execution of campaigns targeting enterprise accounts, driving qualified leads to sales and optimizing conversion through the sales funnel to meet pipeline targets. How will you contribute?Lead the strategy and implementation of ABM campaigns and tactics for the Enterprise Business Unit. Align as Enterprise Marketing’s primary liaison with Revenue leadership to facilitate cross-functional collaboration with account teams to drive engagement and achieve pipeline targets. Drive programming strategy to achieve new pipeline and expansion growth, acceleration and retention goals. Partner with sales leaders to identify high-value targets and formulate growth strategies Partner with Demand Generation team to ensure alignment between ABM efforts and global demand generation strategy. Manage campaign budgets, timelines and ideal customer profile segment targets. Track performance and ROI for continued optimization to maximize budget efficiency and return. Leverage a data-driven approach, continuously test, evaluate, and optimize campaigns success Manage campaign reporting dashboards. What will you bring?8+ years of B2B marketing experience, specializing in Account-Based Marketing Proven track record of developing and executing successful ABM campaigns that drive measurable results. Ability to moderate account planning sessions with Sales, agencies and marketing stakeholders. Experience communicating marketing strategies and results to many different stakeholders, as well as encouraging data-driven decision making at the highest levels of a business. Proven success implementing strategic account, vertical and/or ABM marketing programs. Broad range of digital (paid media, SEM & Social), event and content marketing skills. Understanding of latest Cloud, SaaS and GenAI trends. Strong communicator and collaborator with exceptional verbal, written and visual communication skills. Foundational knowledge of key marketing automation and CRM tools (i.e. Marketo, PowerBI, SFDC, 6sense) A strategic thinker with strong analytical abilities, skilled at turning data into actionable insights. Thrive in a fast paced, Enterprise SaaS environment with a lean, collaborative team. $130,000 - $150,000 a year
The above salary range represents Smarsh's good faith and reasonable estimate of the range of possible base compensation at the time of posting. Any applicable bonus programs will be discussed during the recruiting process.
The salary for this role will be set based on a variety of factors, including but not limited to, internal equity, experience, education, location, specialty and training.
Local cost of living assessments are done for each new hire at the time of offer.About our culture
Smarsh hires lifelong learners with a passion for innovating with purpose, humility and humor. Collaboration is at the heart of everything we do. We work closely with the most popular communications platforms and the world’s leading cloud infrastructure platforms. We use the latest in AI/ML technology to help our customers break new ground at scale. We are a global organization that values diversity, and we believe that providing opportunities for everyone to be their authentic self is key to our success. Smarsh leadership, culture, and commitment to developing our people have all garnered Best Places to Work Awards. Come join us and find out what the best work of your career looks like.
Smarsh empowers its customers to manage risk and unleash intelligence in their digital communications. Our growing community of over 6500 organizations in regulated industries counts on Smarsh every day to help them spot compliance, legal or reputational risks in 80+ communication channels before those risks become regulatory fines or headlines. Relentless innovation has fueled our journey to consistent leadership recognition from analysts like Gartner and Forrester, and our sustained, aggressive growth has landed Smarsh in the annual Inc. 5000 list of fastest-growing American companies since 2008.
Summary
We are looking for a Director, ABM who will lead the development and execution of campaigns targeting enterprise accounts, driving qualified leads to sales and optimizing conversion through the sales funnel to meet pipeline targets. How will you contribute?Lead the strategy and implementation of ABM campaigns and tactics for the Enterprise Business Unit. Align as Enterprise Marketing’s primary liaison with Revenue leadership to facilitate cross-functional collaboration with account teams to drive engagement and achieve pipeline targets. Drive programming strategy to achieve new pipeline and expansion growth, acceleration and retention goals. Partner with sales leaders to identify high-value targets and formulate growth strategies Partner with Demand Generation team to ensure alignment between ABM efforts and global demand generation strategy. Manage campaign budgets, timelines and ideal customer profile segment targets. Track performance and ROI for continued optimization to maximize budget efficiency and return. Leverage a data-driven approach, continuously test, evaluate, and optimize campaigns success Manage campaign reporting dashboards. What will you bring?8+ years of B2B marketing experience, specializing in Account-Based Marketing Proven track record of developing and executing successful ABM campaigns that drive measurable results. Ability to moderate account planning sessions with Sales, agencies and marketing stakeholders. Experience communicating marketing strategies and results to many different stakeholders, as well as encouraging data-driven decision making at the highest levels of a business. Proven success implementing strategic account, vertical and/or ABM marketing programs. Broad range of digital (paid media, SEM & Social), event and content marketing skills. Understanding of latest Cloud, SaaS and GenAI trends. Strong communicator and collaborator with exceptional verbal, written and visual communication skills. Foundational knowledge of key marketing automation and CRM tools (i.e. Marketo, PowerBI, SFDC, 6sense) A strategic thinker with strong analytical abilities, skilled at turning data into actionable insights. Thrive in a fast paced, Enterprise SaaS environment with a lean, collaborative team. $130,000 - $150,000 a year
The above salary range represents Smarsh's good faith and reasonable estimate of the range of possible base compensation at the time of posting. Any applicable bonus programs will be discussed during the recruiting process.
The salary for this role will be set based on a variety of factors, including but not limited to, internal equity, experience, education, location, specialty and training.
Local cost of living assessments are done for each new hire at the time of offer.About our culture
Smarsh hires lifelong learners with a passion for innovating with purpose, humility and humor. Collaboration is at the heart of everything we do. We work closely with the most popular communications platforms and the world’s leading cloud infrastructure platforms. We use the latest in AI/ML technology to help our customers break new ground at scale. We are a global organization that values diversity, and we believe that providing opportunities for everyone to be their authentic self is key to our success. Smarsh leadership, culture, and commitment to developing our people have all garnered Best Places to Work Awards. Come join us and find out what the best work of your career looks like.
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