Since our founding in 1924, we've cut cardiovascular disease deaths in half, but there is still so much more to do. To overcome today’s biggest health challenges and accelerate this progress, we need passionate individuals like you. Join our movement, be part of the progress, and help ensure a healthier future for all. You matter, and so does the impact you can make with us.
We are looking for a creative and results-oriented Digital Fundraising Manager with expertise in content creation to drive conversions and encourage donations. This role is vital for engaging our audience and effectively communicating the impact of their contributions. The location for this position is remote.
As the Digital Fundraising Manager, you will be responsible for developing and executing content-driven marketing strategies that inspire individuals to donate. Leveraging content produced by agency partners, as well as creating original assets for organic channels, will be key to enhancing donor engagement and driving conversion rates. This position works closely with the direct response fundraising team and digital agencies to ensure alignment and maximize impact.
The Association offers many resources to help you maintain work-life harmonization through your changing needs and life situations. To help you be successful, you will have access to Heart U, our award-winning corporate university, as well as additional training and support, locally.
#TheAHALife is our company culture, our way of life, reflecting our diversity, equity & inclusion, our focus on work-life harmonization and our Guiding Values. Discover why you will Be Seen. Be Heard. Be Valued™ at the American Heart Association by following us on LinkedIn, Instagram, Facebook, X (formerly Twitter), and at heart.jobs.
ResponsibilitiesThis position is responsible for leading and managing the creation and production of creative content, including video assets, audio assets, and live production properties for social and digital fundraising initiatives for direct response. Additionally, you will adapt and optimize agency-created content for organic use across email, social media, and other digital platforms, ensuring it aligns with campaign goals and resonates with our audience.
Content Strategy and Calendar Development:
-Create and implement a comprehensive content strategy focused on driving donations and increasing donor engagement across various channels, including website, email, social media, and digital campaigns.
Content Creation:
- Repurpose and adapt content created by agency partners to align with fundraising goals and engage donor audiences effectively across email, social media, and other digital channels.
- Transform existing organizational content into donor-focused messaging that highlights the impact of contributions.
- Craft engaging calls-to-action (CTAs) and donation messaging to inspire donor action and deepen audience connection to the mission.
Campaign Support:
- Support the planning and execution of monthly targeted digital marketing campaigns that leverage content to drive donations, including seasonal appeals, and recurring giving programs.
- Collaborate with the fundraising team to align content efforts with specific campaigns and initiatives.
Audience Engagement:
- Utilize audience segmentation and data analytics to tailor content to specific donor segments, enhancing relevance and driving higher conversion rates.
- Engage with the audience through social media and other platforms to build relationships and encourage involvement.
Performance Analysis:
- Monitor and analyze key performance metrics related to content effectiveness, donor engagement, and conversion rates.
- Use insights to optimize content strategies and make data-driven decisions for future campaigns.
Collaboration:
- Work closely with the design team to ensure that visual elements complement and enhance content.
- Collaborate with other departments, including fundraising, communications, and program teams, to ensure cohesive messaging and alignment with organizational goals
Trend Monitoring:
- Stay updated on digital marketing trends, best practices, and emerging technologies to continually enhance content strategies and drive innovation.
Qualifications Five (5) to seven (7) years of the following experience:Must show portfolio of work, including social media posts, blogs, videos, emails, infographics, etc.Knowledge of social media and content platforms (such as Sprinklr), how to upload content, and measure results.Experience or comprehensive understanding of non-profit environmentsAbility to meet and build beneficial relationships with all levels of Association staff, vendors, and external stakeholders such as volunteers or representatives of partner organizationsAbility to build and adhere to both strategic and tactical plansAbility to adjust based on data.Experience working with PowerPoint, canvas, pixaby, Shutterstock and other creative resources.
Preferred:
Five (5) to eight (8) years of the following experience:Skilled in all facets of digital fundraising Ability to self-direct daily activities and set prioritiesAbility to work within a high-paced environment and collaboratively with agency partners. Compensation & BenefitsExpected pay range will be $80,000 to $95,000. Pay is commensurate with experience; geographic differentials to the pay range may apply. The American Heart Association reserves the right to pay more or less than the posted range.
The American Heart Association invests in its people. Here are the main components of our total rewards package. Visit Rewards & Benefits to see more details.
Compensation – Our goal is to ensure you have a competitive base salary. That’s why we regularly review the market value of jobs and make adjustments, as needed.
Performance and Recognition – You are rewarded for achieving success by merit increases.
Benefits – We offer a wide array of benefits including medical, dental, vision, disability, and life insurance, along with a robust retirement program that includes an employer match and automatic contribution. As a mark of our commitment to employee well-being, we also offer an employee assistance program, employee wellness program and telemedicine, and medical consultation.
Professional Development – You can join one of our many Employee Resource Groups (ERG) or be a mentor/mentee in our professional mentoring program. HeartU is the Association’s national online university, with more than 100,000 resources designed to meet your needs and busy schedule.
Work-Life Harmonization – The Association offers Paid Time Off (PTO) at a minimum of 16 days per year for new employees. The number of days will increase based on seniority level. You will also have a total of 12 paid holidays off each year, which includes several days off at the end of the year.
Tuition Assistance - We support the career development of all employees. This program provides financial assistance to employees who wish to further their education and career in relation to their current duties and responsibilities, or for potential future positions in the organization.
The American Heart Association’s 2028 Goal: Building on over 100 years of trusted leadership in cardiovascular and brain health, by 2028 the AHA will drive breakthroughs and implement proven solutions in science, policy, and care for healthier people and communities. The greatest discoveries in health must reach everyone where they are.
At American Heart Association | American Stroke Association, our mission is to be a relentless force for a world of longer, healthier lives, regardless of race, ethnicity, gender, gender identity, religion, age, language, sexual orientation, national origin and physical or cognitive abilities. We're committed to ensuring our workforce, workplace culture and mission have a shared impact across a diverse set of backgrounds.
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In accordance with local and state laws where applicable, qualified applicants with arrest or conviction records will be considered for employment.
EOE/Protected Veterans/Persons with Disabilities
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