KLAS 8 News Now is looking for a Digital Strategic Account Manager to join our team in Las Vegas, Nevada. The Digital Strategic Account Manager is a key leader in our client service team and will help maintain and grow new business by developing client-focused marketing strategies and enhanced client support. They will work in cooperation with our account executives to grow digital advertising revenue from our existing client base. They will also sell digital marketing solutions on their own utilizing Nexstar’s full suite of digital products.
8NewsNow.com is a market-leading local news website with opportunities to sell custom sponsorships, display, video, local news CTV and creative production services.
Nexstar Digital Marketing Services offers a full suite of products including CTV/OTT, targeted video, email, SEM, social and more with comprehensive reporting capabilities.
The Digital Strategic Account Manager will support the achievement of team sales goals by ensuring campaigns advance client marketing goals and achieve client KPIs. They will play an active role in assisting sales managers with training account executives. They will also take a lead role in developing client case studies and success stories.
The compensation plan includes a base salary plus the opportunity to earn monthly sales commissions and a quarterly bonus with the capability to develop local, regional and multi-market business.
This is an exciting opportunity for an experienced candidate interested in a fun, fast-paced and challenging sales and marketing role with great earning potential. If this sounds like your ideal career, we want to meet you!
Essential duties and responsibilities
Assist the sales leadership team in developing a strategy to support achievement of goals focused on metrics-driven success for digital marketing servicesCreate digital marketing growth plans based on individual advertiser objectivesIdentify, prospect and develop new businessFormulate and present customized digital advertising solutions in collaboration with account executives and individuallyPerform in-depth data analysis to deliver actionable insights to ensure campaign successEducate advertisers on performance metrics, insights and best practicesBuild a comprehensive collection of success stories and case studies to share with the sales teamShare knowledge of digital media products and advertising trends during sales training meetings and individual training sessionsAssist sales management team with special projects related to digital salesOther duties as assignedSkills and requirements
Expertise selling and developing digital marketing campaigns utilizing a variety of products and tactics including CTV/OTT, targeted video, email, SEM, social and moreStrong knowledge and practical application of digital media targeting capabilities and analyticsExcellent presentation skills are essential - Ability to write, design and deliver clear and concise information in a creative and compelling formatSolid time management skills, consistently meets deadlinesEffective problem solving, relationship building and communication skillsKnowledge of media plans, advertising marketplace, and key competitionCan excel in a fast-paced, revenue-driven sales environmentStrong computer skills including Microsoft Office plus the ability to quickly learn new industry specific softwareProfessional appearance is a mustReliable transportation, valid driver’s license and a satisfactory driving recordEducation/Experience
Bachelor’s degree in marketing, advertising, mass communications, or a related field, or an equivalent combination of education and/or proven work-related experience
Minimum five years of experience in a strategic role in digital advertising sales and marketing, preferably within a media or digital marketing company.
Physical Demands & Work Environment:
The Digital Strategic Account Manager must be able to sit, reach, conduct telephone conversations, use electronic mail, write letters and memos, conduct face-to-face discussions with individuals or groups, make decisions without supervision, and work indoors in environmentally controlled conditions. This is an in-office role.
EEO Statement: Equal Opportunity Employer Minorities / Women / Veterans / Disabled