Digital Specialist III
Cogent Infotech
Data Analytics:
+ Gather, analyze, and interpret data from various sources to provide actionable insights.
+ Develop and maintain data dashboards and visualizations for internal and external stakeholders.
+ Collaborate with cross-functional teams to ensure data accuracy and consistency.
+ Identify trends, patterns, and opportunities to optimize media strategies.
Campaign Analytics & Recaps:
+ Track and report on the performance of advertising campaigns across multiple platforms.
+ Continuously monitor campaign KPIs and provide recommendations for improvements.
Golden Rules & Strategy of Investment tracking:
+ Track golden rules compliance across key markets & identify areas of opportunity
+ Assist in monitoring and tracking media investment strategies.
+ Analyze the effectiveness of different investment approaches and provide insights for decision-making.
Media Insights & Tracking:
+ Stay updated on industry trends and provide insights on emerging media technologies and platforms.
+ Monitor media performance and track changes in audience behavior.
+ Create reports comparing the performance of our campaigns to competitive benchmarks.
Country Asset Adoption:
+ Tracking of asset adoption leveraging Creative X tool
Ad Hoc Reports & Requests (GWI & Other):
+ Respond to ad hoc data requests from various departments and executives.
Content Liaise:
+ Assist in the development of creative briefs for content creation.
+ Provide logistic support for paid creator campaigns, including coordination and communication with creators.
Requirements:
+ Bachelor's degree in Marketing, Business, Data Science, or a related field.
+ Strong analytical and data interpretation skills.
+ Proficiency in data analysis tools and software
+ Excellent communication and presentation skills.
+ Strong attention to detail and the ability to work in a fast-paced environment.
+ Team player with the ability to collaborate across departments.
+ Familiarity with media industry trends and technologies is a plus.
Confirm your E-mail: Send Email
All Jobs from Cogent Infotech