USA
5 days ago
Digital Specialist III
Data Analytics: + Gather, analyze, and interpret data from various sources to provide actionable insights. + Develop and maintain data dashboards and visualizations for internal and external stakeholders. + Collaborate with cross-functional teams to ensure data accuracy and consistency. + Identify trends, patterns, and opportunities to optimize media strategies. Campaign Analytics & Recaps: + Track and report on the performance of advertising campaigns across multiple platforms. + Continuously monitor campaign KPIs and provide recommendations for improvements. Golden Rules & Strategy of Investment tracking: + Track golden rules compliance across key markets & identify areas of opportunity + Assist in monitoring and tracking media investment strategies. + Analyze the effectiveness of different investment approaches and provide insights for decision-making. Media Insights & Tracking: + Stay updated on industry trends and provide insights on emerging media technologies and platforms. + Monitor media performance and track changes in audience behavior. + Create reports comparing the performance of our campaigns to competitive benchmarks. Country Asset Adoption: + Tracking of asset adoption leveraging Creative X tool Ad Hoc Reports & Requests (GWI & Other): + Respond to ad hoc data requests from various departments and executives. Content Liaise: + Assist in the development of creative briefs for content creation. + Provide logistic support for paid creator campaigns, including coordination and communication with creators. Requirements: + Bachelor's degree in Marketing, Business, Data Science, or a related field. + Strong analytical and data interpretation skills. + Proficiency in data analysis tools and software + Excellent communication and presentation skills. + Strong attention to detail and the ability to work in a fast-paced environment. + Team player with the ability to collaborate across departments. + Familiarity with media industry trends and technologies is a plus.
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