Digital Specialist
Syracuse University
The Digital Specialist is a key contributor on the Syracuse University Marketing Division's Digital Team, serving as a production assistant to the digital strategy team. This position will collaborate with teams throughout the division to package and post content on Syracuse University's flagship web and social media properties to promote the University. The Digital Specialist will stage and publish stories and web pages on Syracuse.edu, stage and publish posts on Syracuse University social channels, help select and crop images, edit and embed video and collaborate with digital strategists, social strategists, marketing strategists, and content and creative channel teams to publish high-quality, engaging, brand-aligned content that meets audience needs and business objectives.
The Digital Specialist will field and respond to requests for website updates from campus partners and make recommendations for enhancements to digital properties. The ideal candidate is detail oriented, responsive, adept at working on projects from concept to completion. The Digital Specialist should have a working understanding of SEO and digital analytics, using both to inform and optimize content creation. Their work will follow established university brand standards and governance (including digital and social).
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