Digital Product Owner, MarTech
Bath & Body Works
Description
At Bath & Body Works, everyone belongs. We are committed to creating a diverse, equitable and inclusive culture focused on delivering exceptional fragrances and experiences to our customers. We focus on recruiting, retaining, and advancing diverse talent where our associate population is as diverse as the communities we serve, live and work. In addition, we work to improve our communities and our planet in a way that will make us proud for years to come because we believe the world is a brighter, happier place when everyone has access to the things that make them happy.
The Digital Product Owner (PO) is a manager-level role responsible for collaborating with cross-functional partners to deliver a top-tier customer experience aligned with business goals. Acting as a “first among equals,” the PO leads the Product Team by fostering collaboration between Product Management, UX Design, and Development, while managing relationships with internal and external stakeholders.
We are seeking a Product Owner to grow MarTech capabilities within Bath & Body Works’ MarTech Platform team. The PO will identify value-creating opportunities and drive innovative product solutions through technology. By adopting a startup mindset, the ideal candidate will deliver unique, high-impact customer experiences and empower marketers to lead with a data-driven approach, enabling high-performing, personalized campaigns at scale.
Responsibilities:
+ Own and drive the digital product vision and roadmap, ensuring alignment with business goals and customer needs.
+ Deeply understand marketer workflows to define scalable solutions and optimize cross-channel MarTech product performance.
+ Serve as the primary point of contact for the product team, addressing questions from stakeholders and team members.
+ Ingest business strategy, prioritize the backlog based on value and impact, and manage delivery of products on behalf of customers and stakeholders.
+ Engage closely with stakeholders to ensure understanding of business needs and maximize existing capabilities.
+ Leverage data, analytics, and A/B testing to support continuous product improvement and measure results.
+ Communicate business value and outcomes to key stakeholders and executives.
+ Collaborate with the Development Team to stay aligned with sprint goals and coordinate with other Product Teams and the Enterprise Exceleration Office to manage dependencies.
+ Manage third-party solutions and relationships to enhance product capabilities while balancing feature development with technology modernization.
+ Continuously evolve processes to improve speed, quality, agility, and flexibility for the platform and the enterprise.
+ Define and scope requirements for customer communications across channels (Email, Push, SMS) while balancing incremental value and cost.
+ Identify and measure KPIs, adjusting strategies based on performance data, and report results to stakeholders.
+ Work closely with tech teams to understand tradeoffs and lead agile execution through participation in ceremonies.
+ Stay informed about emerging solutions, industry trends, and customer needs to encourage adaptability.
+ Foster a strong agile discipline and inspire continuous improvement through understanding key agile metrics.
+ Recruit, train, and manage Product Analysts to uphold platform standards.
+ Ensure platform stability and operational integrity through on-call rotations and defect triage, while maintaining SLAs.
Qualifications
+ 7+ years of experience, with an increasing scope of responsibility, in digital operations, agile product management, project management, or a related function
+ 5+ years effectively leading teams or directly managing associates; including hiring, developing, motivating, and directing priorities
+ 3+ years Agile SDLC experience
+ Strong technical understanding, ability to translate to non-technical partners
+ Experience partnering with and managing 3rd party vendors
+ Education: Bachelor's degree in business, or related field, preferred
Core Competencies
+ Lead with Curiosity & Humility
+ Build High Performing Teams for Today & Tomorrow
+ Influence & Inspire with Vision & Purpose
+ Observe, Engage & Connect
+ Strive to Achieve Operational Excellence
+ Deliver Business Results
Benefits
Bath & Body Works associates are the heart of our business. That’s why we're proud to offer benefits that empower you to Dream Bigger & Live Brighter. Benefits for eligible associates include:
+ Robust medical, pharmacy, dental and vision coverage. Plus, access to our onsite wellness center and pharmacy located at the Columbus, OH home office.
+ 401k with company match and Associate Stock Purchase program with discount
+ No-cost mental health and wellbeing support through our Employee Assistance Program (EAP)
+ Opportunity for paid time off and paid parental leave. Plus, access to family and lifestyle programs including an inclusive family building benefit, childcare discounts, and home, auto and pet insurance.
+ Tuition reimbursement and scholarship opportunities for post-secondary education programs
+ 40% merchandise discount and gratis that encourages you to come back to your senses!Visit bbwbenefits.com (https://careers.bathandbodyworks.com/en/about-us/benefits/) for more details
The above statements are intended to describe the general nature and level of work being performed by people assigned to this job. They are not intended to be an exhaustive list of all responsibilities, duties and skills required.
We will consider for employment all qualified applicants, including those with arrest records, conviction records, or other criminal histories, in a manner consistent with the requirements of any applicable state and local laws. Please see links: Los Angeles Fair Chance In Hiring Ordinance, Philadelphia Fair Chance Law, San Francisco Fair Chance Ordinance.
We are an equal opportunity and affirmative action employer. We do not make employment decisions based on an individual’s race, color, religion, gender, gender identity, national origin, citizenship, age, disability, sexual orientation, marital status, pregnancy, genetic information, protected veteran status or any other legally protected status, and we comply with all laws concerning nondiscriminatory employment practices. We are committed to providing reasonable accommodations for associates and job applicants with disabilities. Our management team is dedicated to ensuring fulfillment of this policy with respect to recruitment, hiring, placement, promotion, transfer, training, compensation, benefits, associate activities and general treatment during employment. We only hire individuals authorized for employment in the United States.
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