The Site Producer is responsible for updating their local website, curating high-performing content, crafting homepage layouts driven by data, and helping to report news -- everything from quick-hit local stories to breaking news and enterprise reports. This role will work on building a loyal local audience by being responsive to traffic patterns and audience interest while serving as a steward of our brands.

Position Responsibilities

Curate and aggregate a steady stream of interesting content that is packaged and promoted in a way that generates engagement and repeat site visitationMonitor all forms of media (print, TV, digital, blogs and social) and be quick to report breaking news stories and always on the hunt for exclusive and/or trending content that will grow engagement and drive loyal, local trafficExcellent at writing headlines that grow audience and engagementPrioritize packaging content that grows page views per visitor and time on site, using headline testing, metric tools and observed patterns to guide decision makingEvaluate website traffic trends to make decisions on both daily content needs and longer-term content curation that will grow local audienceBuild positive working relationships with newsroom staff and management, work collaboratively on enterprise content and create opportunities to market web content on broadcastPromote and distribute news content on social mediaFlexibility to perform additional duties as needed

Skill/ Experience Requirements

Experience in digital content and journalismClever headline writer that gets readers to clickStrong multi-tasking abilitiesOrganized, technical problem solver and quick decision makerCapable of researching, interviewing and writing original news articlesKnowledge of SEO best practices and AP StyleEnjoys working in teams and has excellent interpersonal skillsAbility to learn new technology independently and quicklyStrong communicatorSome schedule flexibility (nights, weekends)Strong understanding of Google Analytics; Chartbeat experience a plusProficiency in MS Office; HTML, CSS and Photoshop experience a plusMeets measurements of success

Typical day

The site producer will attend local editorial meetings as needed/assigned.  Producer will have familiarity with local, regional, and national content and use data to make decisions on what stories to publish and how to showcase them on website.  Producer will take stories from newsroom and digital reporters and help package the content for optimal engagement.  Producer will need to improve headlines and thumbnail images.  Producer will communicate successes across the team and the regional group to maximize traffic across as many websites as possible.

Measurements of success

Works well with local and regional newsroomsDoesn’t miss big storiesMakes decisions based on dataUnderstands KPIs and regularly works towards those goals:Role KPIs: +10% visits, +10% home visits, +10% total PVsResponds well to feedback and offers insights on how audience is responding to content and headlines