Digital Marketing Strategist Choosing Capgemini means choosing a company where you will be empowered to shape your career in the way you’d like, where you’ll be supported and inspired by a collaborative community of colleagues around the world, and where you’ll be able to reimagine what’s possible. Join us and help the world’s leading organizations unlock the value of technology and build a more sustainable, more inclusive world. **Location - New York City, NY** **Job Description** **Key Responsibilities:** + Analyze client audience research and customer segmentation to establish a strong foundation for digital products and programs. + Translate business objectives and requirements into actionable, tactical solutions. + Develop comprehensive strategies for digital campaigns, responsive websites, and applications. + Lead discovery and planning sessions to design optimal customer journeys and corresponding digital experiences. + Collaborate with cross-functional teams to align on execution strategies. + Present strategic recommendations effectively to CxO-level clients. + Plan and drive multi-touch digital campaigns, ensuring seamless execution and optimization. + Leverage advanced knowledge of responsive web design, applications, and paid media strategies to enhance digital experiences. + Deliver measurable outcomes including market penetration, increased profitability, and operational efficiencies. + Act as a trusted advisor to clients, offering guidance on emerging trends and technologies. **Qualifications:** + Bachelor’s degree in Marketing, Advertising, Communications, Business, or related fields. + 5–7 years of experience in strategy development within: Advertising, marketing, or media agencies. + Corporate marketing, product, or creative departments. + Professional services or consulting firms. + Strong financial services industry experience is essential. + Demonstrated expertise in Business Strategy, Marketing Strategy,Customer Experience, Relationship Management, Integrated Marketing + and Paid Media Strategy. **Life at Capgemini** Capgemini supports all aspects of your well-being throughout the changing stages of your life and career. For eligible employees, we offer: + Flexible work + Healthcare including dental, vision, mental health, and well-being programs + Financial well-being programs such as 401(k) and Employee Share Ownership Plan + Paid time off and paid holidays + Paid parental leave + Family building benefits like adoption assistance, surrogacy, and cryopreservation + Social well-being benefits like subsidized back-up child/elder care and tutoring + Mentoring, coaching and learning programs + Employee Resource Groups + Disaster Relief **Disclaimer:-** Capgemini is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status or any other characteristic protected by law. This is a general description of the Duties, Responsibilities and Qualifications required for this position. Physical, mental, sensory or environmental demands may be referenced in an attempt to communicate the manner in which this position traditionally is performed. Whenever necessary to provide individuals with disabilities an equal employment opportunity, Capgemini will consider reasonable accommodations that might involve varying job requirements and/or changing the way this job is performed, provided that such accommodations do not pose an undue hardship. Capgemini is committed to providing reasonable accommodations during our recruitment process. If you need assistance or accommodation, please reach out to your recruiting contact. Click the following link for more information on your rights as an Applicant http://www.capgemini.com/resources/equal-employment-opportunity-is-the-law **Salary Transparency** Salary Transparency: Capgemini discloses salary range information in compliance with state and local pay transparency obligations. The disclosed range represents the lowest to highest salary we, in good faith, believe we would pay for this role at the time of this posting, although we may ultimately pay more or less than the disclosed range, and the range may be modified in the future. The disclosed range takes into account the wide range of factors that are considered in making compensation decisions including, but not limited to, geographic location, relevant education, qualifications, certifications, experience, skills, seniority, performance, sales or revenue-based metrics, and business or organizational needs. At Capgemini, it is not typical for an individual to be hired at or near the top of the range for their role. The base salary range for the tagged location is $100000- $130000 / year. This role may be eligible for other compensation including variable compensation, bonus, or commission. Full time regular employees are eligible for paid time off, medical/dental/vision insurance, 401(k), and any other benefits to eligible employees. Note: No amount of pay is considered to be wages or compensation until such amount is earned, vested, and determinable. The amount and availability of any bonus, commission, or any other form of compensation that are allocable to a particular employee remains in the Company's sole discretion unless and until paid and may be modified at the Company’s sole discretion, consistent with the law. Capgemini is a global business and technology transformation partner, helping organizations to accelerate their dual transition to a digital and sustainable world, while creating tangible impact for enterprises and society. It is a responsible and diverse group of 340,000 team members in more than 50 countries. With its strong over 55-year heritage, Capgemini is trusted by its clients to unlock the value of technology to address the entire breadth of their business needs. It delivers end-to-end services and solutions leveraging strengths from strategy and design to engineering, all fuelled by its market leading capabilities in AI, cloud and data, combined with its deep industry expertise and partner ecosystem. The Group reported 2023 global revenues of €22.5 billion. Ref. code: 150584 Posted on: Jan 19, 2025 Experience Level: Experienced Professionals Contract Type: Permanent Location: New York, US Brand: Capgemini Professional Community: Software Engineering Capgemini is an Equal Opportunity Employer encouraging diversity in the workplace. All qualified applicants will receive consideration for employment without regard to race, national origin, gender identity/expression, age, religion, disability, sexual orientation, genetics, veteran status, marital status or any other characteristic protected by law.