ABOUT US
CERESlife: Australia.
Ceres Life creates effortless outfit solutions, responsibly designed in Australia. Or as we like to call it, fashion made for every type of day. At Ceres Life, we’re here to take the guesswork out of effortless style, with outfit solutions that take the latest trends and translate them into your day-to-day. Anchored in denim and designed for comfort, our laid-back approach to outfitting in iconically Australian and always wearable. We are community focused and responsibly led, so you don’t have to worry about where your clothes come from either.
Over the last four years Ceres Life brand has created a strong digital presence and passionate like-minded community on our online and social media channels. Our goal is to continue to build our brand community and bring to life our brand ethos through these channels, building authentic connection with our customers. As such, we are seeking a digitally focused leader to join our growing brand.
Ceres Life is the eight brand within the Cotton On Group and is today a digitally led start up brand.
ABOUT THE ROLE
We’re thrilled to offer an exciting opportunity with our vibrant Ceres Life brand for an experienced and strategic Digital Marketing Manager who is passionate about building brands through digital and social channels.
Reporting directly to the General Manager and as a member of the Ceres Life leadership team, you will oversee the digital marketing and online trade efforts for the brand. Your primary focus will be to deliver our brand growth targets through digital marketing strategies that expand our brand reach, increase our customer engagement and drive profitable sales. In this dynamic digital startup environment, you will manage a team of two, allowing you to play a key role in shaping strategic direction while staying hands-on in execution.
For this role, we are looking for a Digital Marketer who is strategic and commercially minded, with a strong ability to understand data to support the development of the brands growth strategy and drive trade decisions. This role requires you to have strong experience in scaling and optimising paid social platforms, SEO, SEM, email marketing and customer loyalty programs. In this pivotal leadership role, you’ll collaborate with a talented content creation team to create digital marketing campaigns that are both on-brand and engage with our customers.
SKILLS AND EXPERIENCE
• Demonstrated experience in Digital Marketing Leadership role (brand side experience is preferred but not essential)
• Strong experience in developing and executing Social Media content strategies, including optimising and scaling Paid Social Accounts (Meta, Tiktok)
• Experience using content management systems and email marketing platforms
• Experience in SEO/SEM and website optimisation
• Understanding of technology underpinning platforms, particularly Commerce Cloud and/or Shopify
• Exposure to the ‘Ecommerce Equation Program’ or a digital pure play / start up would be highly desirable
• Proven ability in financial modelling is highly regarded
• Experience in leading a team and building collaborative working relationships
• Able to plan, organise, schedule and project manage in an efficient way
• The ability to engage and influence senior business leaders and key stakeholders
• Proven high level of commercial negotiation skills
• Proven communication skills with the ability to drive and influence change through best practice and delivering results
• Demonstrable analytical problem solving and research skills, to identify and implement creative, innovative and flexible solutions
• Strong budgeting and forecasting skills
OUR CULTURE
We love big ideas and rolling up our sleeves to get the job done. We work hard – and together, we do great stuff. We’ve created an environment that thrives on creativity and self-expression, an environment we love showing up to. Every day.
Right from the get-go, our team have been like great mates to us – and you look after your mates, always. So, we care for our people at work and at home; 24/7. We’re all about supporting and empowering them to be the healthiest versions of themselves.
BENEFITS
We are committed to personal and professional development, which is supported by an ever growing and expanding structure. We believe our people deserve the best space to their best work and to support this we provide: