Description We are searching for a detail-oriented and innovative Digital Marketing Manager to join our team in Princeton, New Jersey. In this role, you will be developing and implementing comprehensive digital marketing strategies to increase brand awareness and customer engagement. Responsibilities: • Develop and implement digital marketing strategies to improve brand awareness • Utilize Content Management System (CMS) for efficient content creation and management • Leverage Customer Relationship Management (CRM) systems to enhance customer experience and engagement • Plan and execute targeted advertising campaigns using Google Ad and other digital platforms • Analyze campaign performance using tools like Facebook Insights and Google Analytics, making necessary adjustments for optimal results • Coordinate with cross-functional teams to align marketing strategies and campaigns • Stay updated with latest digital marketing trends and technologies, incorporating them into marketing strategies as appropriate • Oversee the creation and management of digital advertisements to ensure alignment with brand guidelines and campaign objectives. Requirements • Proficiency in Content Management System (CMS) and Customer Relationship Management (CRM) tools • Demonstrated experience in Google Ad operations and optimization • Strong skills in creating and managing online advertisements • Extensive knowledge of analytics tools and ability to derive meaningful insights from data • Proven track record of increasing brand awareness through digital marketing strategies • Experience in comprehensive campaign planning and execution • Ability to collaborate cross-functionally and lead teams to meet marketing objectives Innovation starts with people.® Robert Half is the world’s first and largest specialized talent solutions firm that connects highly qualified job seekers to opportunities at great companies. We offer contract, temporary and permanent placement solutions for finance and accounting, technology, marketing and creative, legal, and administrative and customer support roles. Robert Half works to put you in the best position to succeed. We provide access to top jobs, competitive compensation and benefits, and free online training. Stay on top of every opportunity - whenever you choose - even on the go. Download the Robert Half app (https://www.roberthalf.com/us/en/mobile-app) and get 1-tap apply, notifications of AI-matched jobs, and much more. All applicants applying for U.S. job openings must be legally authorized to work in the United States. Benefits are available to contract/temporary professionals, including medical, vision, dental, and life and disability insurance. Hired contract/temporary professionals are also eligible to enroll in our company 401(k) plan. Visit roberthalf.gobenefits.net for more information. © 2025 Robert Half. An Equal Opportunity Employer. M/F/Disability/Veterans. By clicking “Apply Now,” you’re agreeing to Robert Half’s Terms of Use (https://www.roberthalf.com/us/en/terms) .