Digital Marketing Manager
Sandi Crowther Recruitment
Responsibilities: Build and execute engaging multi-channel campaigns to drive customer engagement, retention, and new business Responsible for social communication including commenting on responses and DM communication on all platforms Coordinate and execute newsletters on a monthly basis, including content creation, design, and scheduling Maintain a comprehensive marketing calendar to ensure timely execution of all marketing activities Manage social media channels including Facebook, Instagram and LinkedIn - increasing followers and engagement Create content and help increase SEO rankings Manage paid digital marketing ads on Google and various social media platforms Manage customer databases to ensure accurate segmentation and targeting for email campaigns Track and analyze the performance of email campaigns and other marketing initiatives using analytics tools Generate weekly, monthly, and quarterly reports on key marketing metrics, including email open rates, click-through rates, conversion rates, and revenue What is Required: 5+ years experience in email marketing and ecommerce Proficiency in email marketing platforms (e.g., Mailchimp, Klaviyo) and analytics tools (e.g., Google Analytics) Strong analytical skills with the ability to interpret data and make data-driven recommendations Excellent communication skills, both written and verbal Highly organized with the ability to manage multiple projects simultaneously and meet tight deadlines Proactive, self-motivated, and able to work independently as well as part of a team Must be able to thrive in an energetic, fast paced environment Strong background in Google Analytics and strong SEO knowledge Apply: [email protected]
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