Job Description:

Job Title: Digital Marketing Analyst

Operating Company: Environmental Solutions Group

Location: Chattanooga, TN

Reports to: Marketing Director

Department: Sales & Marketing  

COMPANY SUMMARY:

Environmental Solutions Group (ESG) encompasses industry-leading brands — Heil Environmental, Marathon, Bayne, The Curotto-Can, 3rd Eye, and Soft-Pak — to create a premier, fully integrated equipment group serving the solid waste and recycling industry. Through extensive voice-of-customer outreach, in-house engineering and manufacturing capabilities, a wide-reaching service network, and proven industry expertise, Environmental Solutions Group is focused on solving customer problems through environmentally responsible products and providing world-class support. 

POSITION SUMMARY:

We are seeking a highly skilled and results-driven Digital Marketing Analyst with 5-7 years of experience to strategize and execute our digital marketing initiatives. The ideal candidate will have a strong background in digital marketing analytics, digital marketing strategy, campaign management, performance tracking, and data-driven decision-making. You will be responsible for developing and optimizing multi-channel digital marketing campaigns that drive traffic, generate leads, and increase brand awareness. You will also work closely with cross-functional teams to optimize digital marketing campaigns, enhance customer engagement, and contribute to the company’s growth objectives.

ESSENTIAL JOB FUNCTIONS INCLUDE:

Digital Strategy Development & Execution:

Develop and implement comprehensive digital marketing strategies across SEO, SEM, social media, email marketing, display advertising, content marketing, and affiliate marketing.Align digital marketing initiatives with business goals, ensuring consistent brand messaging and customer engagement.Stay current with industry trends and digital marketing best practices to recommend and implement innovative strategies.

Campaign Analysis & Optimization:

Analyze digital marketing campaigns across various channels (SEO, PPC, social media, email, display ads, etc.) to assess performance, ROI, and key KPIs.Provide actionable insights and recommendations to improve campaign effectiveness, targeting, and conversion rates.Conduct A/B testing, multivariate testing, and other optimization strategies to continuously improve campaign results.

Budget & Resource Management:

Manage and monitor digital marketing budgets, ensuring that resources are allocated efficiently to maximize ROI.Track expenditures and report on the effectiveness of spending, making recommendations for future investments.

Performance Reporting & Analytics:

Develop and maintain dashboards, reports, and presentations to communicate the effectiveness of digital marketing efforts to stakeholders and senior leadership.Leverage digital analytics tools (Google Analytics, SEMrush, etc.) to track performance metrics, identify trends, and provide actionable insights for ongoing campaign optimization.Evaluate digital marketing performance against set KPIs and adjust strategies as necessary.

Customer Journey Mapping & Segmentation:

Conduct analysis of the customer journey to identify key touchpoints and optimize each phase of the funnel for maximum engagement and conversion.Create customer personas and leverage segmentation strategies to deliver personalized marketing campaigns that drive customer engagement.

Website & Conversion Rate Optimization (CRO):

Work with the web development and design teams to improve website user experience (UX) and conversion rates.Lead efforts to implement CRO strategies, including landing page optimization, form optimization, and call-to-action improvements.

Market Research & Trends Analysis:

Conduct competitive analysis and market research to identify digital trends, emerging technologies, and industry best practices.Monitor and evaluate the competitive landscape to identify opportunities for differentiation and improvement in digital marketing strategies.

Collaboration with Cross-Functional Teams:

Work closely with the content, SEO, PPC, social media, and creative teams to ensure alignment and optimization of campaigns across all digital platforms.Assist in the development of digital marketing strategies and tactics, providing data-driven insights to inform decision-making.

Technology & Tools Management:

Stay up-to-date with the latest digital marketing tools, platforms, and technologies, ensuring the use of cutting-edge solutions for tracking and analyzing marketing performance.Manage and optimize analytics tools (Google Analytics, Google Tag Manager, etc.), ensuring accurate data collection and reporting.

JOB SPECIFICATIONS:

Bachelor’s Degree in Marketing, Business, Data Science, or a related field. Master’s degree is a plus.5-7 years of experience in digital marketing analysis or a similar role.Proven track record of analyzing and optimizing multi-channel digital marketing campaigns with measurable results.Strong understanding of digital marketing metrics, SEO, PPC, social media, email marketing, and web analytics.Expertise in digital analytics tools such as Google Analytics, Google Tag Manager, SEMrush, HubSpot, or similar platforms.Proficiency with data visualization tools (e.g., Tableau, Power BI, Google Data Studio).Experience with A/B testing and data analysis techniques.Strong analytical skills with the ability to interpret complex data and translate it into actionable insights.Excellent communication skills, with the ability to present findings to both technical and non-technical stakeholders.Detail-oriented, highly organized, and capable of managing multiple projects simultaneously.A collaborative team player with the ability to work cross-functionally.Minimal travel will be needed once per quarter.

PREFERRED QUALIFICATIONS:

Certification in Google Analytics, Google Ads, or similar digital marketing platforms.Familiarity with CRM systems and email marketing platforms (e.g., Salesforce, Mailchimp).Experience with conversion rate optimization (CRO) and customer journey mapping.

KNOWLEDGE, SKILLS, AND ABILITIES:

Ethics and Work Standards: Maintain the highest ethical and work standards, while promoting the same attributes in co-workers and others.  Ensure that all business activities – with both internal and external customers – to be performed with a professional demeanor and that all participants be held accountable to this high standard.

Communication:  Expresses thoughts clearly, both orally and in writing, using good grammar. Presents concise, well-organized reports in Microsoft Word, PowerPoint, and Excel.  Listens to understand input, feedback, and concerns.  Provides complete information in an open, honest, and straightforward manner.  Responds promptly and positively to questions and requests.

Teamwork and Relationships:  Works with other employees willingly and in a spirit of cooperation and teamwork.  Supports cooperation.  Demonstrates a commitment to the entire business and is supportive of all initiatives (company and departmental) to help grow Environmental Solutions Group business in the United States and abroad.  Cooperates fully with others to achieve organizational goals. Is tactful, courteous, and considerate.  Embraces a positive outlook.  Is respected and trusted by others.

Continual Improvement and Problem Resolution: Identifies and communicates suggestions for work improvements.  Uses technical and analytical abilities to assure existing work practices are the most efficient and cost effective possible. Performs root-cause analysis and implements viable, permanent solutions to problems.  Works with both internal and external customers to develop solutions which meet company-wide needs and objectives.  Applies a sense of urgency to resolve problems or creates opportunities that will increase productivity and create value.  Shares best practices with other employees across the business.

Accountability:  Accepts responsibility and accessibility for both the strategic planning and the successful implementation of all projects, programs, and duties as outlined in this job description. Advises supervisor of concerns, problems, and progress of work in a timely manner.

ABOUT ESG:

Environmental Solutions Group stands at the forefront of sustainable innovation, dedicated to transforming the waste industry with eco-friendly equipment and technology solutions, all designed to improve the lives of our customers, and their communities.

This Connected Collections® ecosystem integrates advanced technology across our brands, including Heil® refuse collection vehicles, Marathon® Equipment compaction and recycling equipment, 3rd Eye® technology solutions, Soft-Pak® waste hauler software, Curotto-Can® automated carry cans, Bayne® lifting products, and Parts Central® OEM parts.

Driven by a mission of “Improving Lives,” our best-in-class teams, innovative products, and advanced technology work tirelessly to leave a lasting legacy of excellence and environmental stewardship, ensuring a greener, healthier planet for generations to come.

For more information, visit www.terexesg.com.

The Company offers competitive salaries, advancement opportunities, and a full range of benefits, including paid vacation, 401(k), medical, dental, and vision.

Terex Corporation is an Equal Opportunity Employer and Affirmative Action Employer M/F/D/V.

If you are interested in an open position but feel you may not meet all the listed qualifications, we still encourage you to apply.

Terex Overview:

At Terex, we fully embrace the increasingly diverse world around us and strive to create an empowering and welcoming workplace culture. We are a $5 billion publicly traded global industrial equipment manufacturer of materials processing machinery, waste and recycling solutions, mobile elevating work platforms (MEWPs), and equipment for the electric utility industry. We are passionate about producing equipment that helps improve the lives of people around the world and providing our team members with a rewarding career and the opportunity to make an impact.   

While our operations are global, each office or factory is a close-knit community.  We value diversity, equity and inclusion, safety, integrity, respect, servant leadership, courage, citizenship, and continuous improvement.  It's an exciting time to be part of the expanding manufacturing sector - come join us!

Additional Information:

We see inclusion as a key to our success and are committed to actively foster a culture where every team member feels valued, listened to, and appreciated. We are committed to being fair and impartial in our decisions, ensuring equity within our workplace. As an Equal Opportunity Employer, employment decisions are made without regard to race, color, religion, national or ethnic origin, sex, sexual orientation, gender identity or expression, age, disability, protected veteran status or other characteristics protected by law.

If you are a qualified individual with a disability or a disabled veteran, you may request a reasonable accommodation if you are unable or limited in your ability to access job openings or apply for a job on this site as a result of your disability. You can request reasonable accommodations by contacting the Recruiting department (person or department) at Globaltalentacquisitions@terex.com  

The Company offers competitive salaries, advancement opportunities, and a full range of benefits, including paid vacation, 401(k), medical, dental, and vision.

Terex Corporation is an Equal Opportunity Employer and Affirmative Action Employer M/F/D/V.