Role Overview:
We are looking for a Paid Demand Generation Specialist who is highly data-driven and results-oriented, with a deep understanding of full-funnel attribution—ideally tracking performance from keyword to revenue. In this highly dynamic role, you will own, execute, and optimize global paid marketing campaigns, collaborating with cross-functional teams and delivering impactful results visible to senior leadership.

Key Responsibilities:

Campaign Strategy & Execution: 

In EMEA (Europe, Middle-East, India & Africa: Partner with our local campaign manager to design landing pages, conduct keyword research, and manage attribution, implementation, and retargeting campaigns (Google Ads, Bing Ads, LinkedIn Paid Ads). In North America: Work with our local NAMER campaign manager on landing page design, banner creation, and other assets, while fully owning campaign performance(Google Ads, YouTube Ads, Bing Ads, LinkedIn Paid Ads).

Data-Driven Decision Making: 

Implement and manage full-funnel attribution models, connecting campaign performance to business outcomes, including revenue. Leverage analytics to track KPIs, improve ROAS, and provide actionable insights to drive results Collaboration & Leadership:  Engage with product managers, sales teams, and marketers to align campaigns with business objectives. Share insights and performance updates with senior leadership, demonstrating (and visualizing) the impact of paid demand generation efforts.

Qualifications:

5+ years of experience in paid demand generation, digital marketing, or performance marketing. Proven track record in managing campaigns, that build funnel across Google Ads, Bing, LinkedIn Paid, and YouTube Paid. Expertise in full-funnel attribution, conversion tracking, and connecting performance metrics to revenue. Strong analytical mindset with a focus on driving data-informed decisions and achieving measurable results (ROAS - Return On the Spend). Exceptional project management skills, with the ability to handle multiple campaigns and stakeholders effectively. Experience in a global, collaborative role is a plus.

Salary:

1 750 EUR gross /monthly. After the probation period monthly bonus in average of 20 - 23%. Basic salary can be higher depending on the experiences of the candidate.

Benefits:

 Regular annual merit increase.  Christmas salary.  Allowance for transport to work.  Lunches in the canteen.  Social program: vitamin packages, Health & Safety Day, St. Nicholas Day packages, Christmas packages, etc.  Teambuilding events: Christmas party, Summer party.  Day off for volunteer activities.  Internal/external trainings and language courses.  Rewards for work anniversaries and life's jubilees.  Drinking regime: coffee, tea, mineral water at the workplace.

 

 

Fortive Corporation Overview

Fortive’s essential technology makes the world stronger, safer, and smarter. We accelerate transformation across a broad range of applications including environmental, health and safety compliance, industrial condition monitoring, next-generation product design, and healthcare safety solutions.

We are a global industrial technology innovator with a startup spirit. Our forward-looking companies lead the way in software-powered workflow solutions, data-driven intelligence, AI-powered automation, and other disruptive technologies. We’re a force for progress, working alongside our customers and partners to solve challenges on a global scale, from workplace safety in the most demanding conditions to groundbreaking sustainability solutions.

We are a diverse team 18,000 strong, united by a dynamic, inclusive culture and energized by limitless learning and growth. We use the proven Fortive Business System (FBS) to accelerate our positive impact.

At Fortive, we believe in you. We believe in your potential—your ability to learn, grow, and make a difference.

At Fortive, we believe in us. We believe in the power of people working together to solve problems no one could solve alone.