Zurn Elkay Water Solutions Corporation is a thriving, values-driven company focused on doing the right things. We’re a fast growing, publicly traded company (NYSE: ZWS), with an enduring reputation for integrity, giving back, and providing an engaging, inclusive environment where careers flourish and grow.
Named by Newsweek as One of America’s Most Responsible Companies and an Energage USA Top Workplace, at Zurn Elkay Water Solutions Corporation, we never forget that our people are at the center of what makes us successful. They are the driving force behind our superior quality, product ingenuity, and exceptional customer experience. Our commitment to our people and their professional development is a recipe for success that has fueled our growth for over 100 years, as one of today’s leading international suppliers of plumbing and water delivery solutions.
Headquartered in Milwaukee, WI, Zurn Elkay Water Solutions Corporation employs over 2800 employees worldwide, working from 24 locations across the U.S., China, Canada, Dubai, and Mexico, with sales offices available around the globe. We hope you’ll visit our website and learn more about Zurn Elkay at zurnelkay.com.
If you’re ready to join a company where what you do makes a difference and you have pride in the work you are doing, talk to us about joining the Zurn Elkay Water Solutions Corporation family!
The Digital Content Specialist is responsible for creating and managing online content to optimize Zurn Elkay’s digital platforms to enhance our web properties and brand presence, and drive sales. This role requires a strong understanding of on-page SEO content of all varieties and a passion for continuous optimization/improvement. This position requires cross functional initiatives across the Marketing, Sales and Brand teams, and requires very strong writing skills.
KEY RESPONSIBILITIES:
Digital Content Creation
Proactively seeks out weak content areas on web properties and fortifies following brand & SEO best practicesCreates blogs across web properties on a regular pre-determined cadenceAssesses competitor digital content to inform our positioning and areas of opportunityAuthors new & optimizes existing website digital content inclusive of content pages (landing pages, category pages, etc.) on through CMS (AEM)Reviews website feedback and proactively advises on content to be created or improved uponPartners with Digital Product Owner on content required to support new feature deploymentPartners with SEO Specialist for guidance on keywords and best practices for on-page content writingPartners with Product Marketers for content ideas and nature/accuracy of written contentPartners with Channel team to disseminate completed work for amplification through channelsAssists with being a brand ambassador to external partners and link exchanging/backlink acquisitionSEO & Web Analytics
Develop and monitor KPIs to understand performance and impact of onsite and offsite digital content initiativesOrganic Traffic Growth YoY %Domain Authority % and Ranking vs CompetitionBacklink GrowthImplement continuous improvement strategies to improve KPI'sDigitally Optimized Graphic Design
Basic graphic design skills to optimize digital content on website content pages (which don't require Graphic Design team)REQUIREMENTS
Bachelors Degree in Communications, Journalism, Digital Arts, or Marketing (or equivalent experience)Minimum 3 years of demonstrated experience in content creation, digital marketing, social media, UX writing, and/or brand engagement, preferably for a national or global B2B brand.Experience using HubSpot for marketing automation and workflow managementStrong demonstrated writing, editing, and proofreading skills.Experience in content planning, editorial calendar management, and audience segmentation.Familiarity with communication tools, content management systems, and analytics platformsTravel up to 10%.Competitive Salary: $75,000 - $85,000
Total Rewards and BenefitsCompetitive SalaryMedical, Dental, Vision, STD, LTD, AD&D, and Life InsuranceMatching 401(k) ContributionHealth Savings AccountUp to 3 Weeks Vacation12 Paid HolidaysAnnual Bonus EligibilityEducational ReimbursementMatching Gift Program**THIRD PARTY AGENCY: Any unsolicited submissions received from recruitment agencies will be considered property of Zurn Elkay, and we will not be liable for any fees or obligations related to those submissions.**
Equal Opportunity Employer – Minority/Female/Disability/Veteran