Cape Town, Western Cape, South Africa
33 days ago
Digital Content & Marketing Manager (Hybrid)
Key Responsibilities:
Content Strategy & Creation: Develop and implement a content strategy that aligns with our client’s brand and business goals. Create engaging content across multiple formats, including blogs, emails, social media, and videos. Social Media Management: Oversee and grow our client’s social media presence (Instagram, LinkedIn, Facebook), focusing on audience growth and engagement. SEO & SEM: Optimise website content and digital campaigns to improve search rankings and manage PPC/SEM efforts to drive traffic and conversions. Campaign Management: Plan and execute digital marketing campaigns across email, social media, and partnerships. Track and report on performance to optimise strategies. Brand Voice & Consistency: Ensure a cohesive brand voice and visual identity across all digital platforms. Performance Tracking: Use analytics tools (e.g., Google Analytics) to monitor performance and make data-driven improvements. Collaboration: Work with internal teams to align messaging with company goals and values and collaborate on internal communications with the People & Culture Manager. Key Requirements:
Experience: 5+ years in digital content creation, social media management, and digital marketing. Technical Skills: Proficiency in SEO, SEM, CMS, Google Analytics, and marketing automation tools. Basic graphic design/video editing skills are a plus. Creative & Strategic: Ability to generate and execute original content ideas with a focus on audience engagement and brand-building. Analytical Skills: Strong ability to analyse campaign data and adjust strategies based on insights. Communication Skills: Excellent written and verbal communication skills with a passion for storytelling. Adaptability: Ability to manage multiple projects in a fast-paced environment. Bonus: Experience with Salesforce Marketing Cloud is a plus. If you're ready to make a significant impact and contribute to our client’s growth, we'd love to hear from you.

*Only shortlisted candidates will be contacted*
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