Job Description ONLY CANDIDATES WHO ARE PERMANENT ADMINISTRATIVE PUBLIC INFORMATION SPECIALIST OR WHO ARE ELIGIBLE FOR APPOINTMENT FROM THE OPEN COMPETITIVE OR PROMOTIONAL ADMINISTRATIVE PUBLIC INFORMATION SPECIALIST LIST WILL BE CONSIDERED FOR THIS POSITION IF YOU ARE HIRED PROVISIONALLY IN THE ADMINISTRATIVE PUBLIC INFORMATION SPECIALIST TITLE, YOU MUST TAKE AND PASS THE CIVIL SERVICE EXAM WHEN IT BECOMES AVAILABLE TO BE ELIGIBLE FOR CONTINUED EMPLOYMENT. The New York City Department of Youth and Community Development (DYCD) invests in a network of community-based organizations and programs to alleviate the effects of poverty and to provide opportunities for New Yorkers and communities to flourish. DYCD Strategic Communications team is in search of a Digital Content Manager. The Digital Content Manager is responsible for driving the agency's digital content strategy, ensuring alignment with the agency’s mission to serve youth and communities. This role focuses on creating, managing, and analyzing content across various platforms, with an emphasis on increasing engagement, visibility, and impact. Key responsibilities include but are not limited to: Content Strategy & Development: - Lead the development and execution of a comprehensive digital content strategy that aligns with the agency's mission and goals. - Create original, high-quality content in collaboration with the Communications team that highlights DYCD’s efforts and achievements. - Identify gaps in existing content and integrate SEO best practices to optimize digital presence. Platform Management & Analysis: - Manage the day-to-day operations of DYCD’s digital platforms, including the agency intranet, social media channels, and content management systems. - Supervise and oversee the performance of Twitter, Facebook, LinkedIn, and Instagram accounts. Engagement & Outreach: - Develop and implement content engagement strategies aimed at exceeding social media metrics and enhancing community outreach. - Collaborate with internal agency units and external vendors to establish a consistent voice and content strategy that drives awareness and engagement. Innovation & Continuous Learning: - Stay up to date with emerging digital trends, methodologies, and technologies, ensuring that the agency’s digital strategy remains cutting-edge. - Foster a culture of continuous learning within the team, encouraging the adoption of best practices and innovative approaches. Project Management: - Oversee the development and execution of a daily content calendar, ensuring timely and effective activation of digital campaigns and content assets. - Manage the performance and effectiveness of all digital content, using data-driven insights to refine and optimize future methodologies. Qualifications 1. A Baccalaureate degree from an accredited college with 24 credits in English, journalism or public relations, plus five (5) years of full-time paid experience in public relations, journalism or advertising, including two (2) years in an administrative, supervisory or consultative capacity; or 2. A combination of education and/or experience which is equivalent to "1" above. Graduate study in English, journalism, or public relations may be substituted for up to one year of required experience. However, all candidates must have at least two (2) years of administrative, supervisory, or consultative experience in public relations, journalism or advertising. Additional Information The City of New York is an inclusive equal opportunity employer committed to recruiting and retaining a diverse workforce and providing a work environment that is free from discrimination and harassment based upon any legally protected status or protected characteristic, including but not limited to an individual's sex, race, color, ethnicity, national origin, age, religion, disability, sexual orientation, veteran status, gender identity, or pregnancy.