Digital Advertising Manager
Motion Recruitment Partners
Digital Advertising Manager
Durham, North Carolina
**100% Remote**
Contract
$72.34/hr - $73.81/hr
Our global SaaS client seeks a contract **Digital Advertising Manager** . This is a fully remote role.
Our client is a rapidly growing technology company that's fundamentally changing the world of transactional tax compliance. We deliver comprehensive, cloud-based automation solutions that adapt to the ever-changing global tax landscape. While the Paid Display and Social Media team sits globally, we’re a team of collaborative, driven individuals that always push the envelope for the business' growth and success.
As a Digital Advertising Manager, you'll be responsible for the strategy, execution and efficient day-to-day management of display & paid social campaigns for our global suite of products. You'll partner with internal teams to exceed growth goals through ongoing optimization of our client’s business initiatives and executing go-to-market strategies across our client’s product portfolio. This is a fast-paced environment with a unique opportunity to grow and majorly impact the bottom line.
**Contract Duration:** 12-Months
**Required Skills & Experience**
+ BA/BS in marketing or a related field
+ 5+ years of experience directly managing digital campaigns for B2B-focused SaaS organizations
+ Expert-level experience in Facebook Ads, LinkedIn Ads, Twitter Ads and Google Ads
+ Proficiency in Salesforce, Tableau and Campaign Manager/DV 360 (Google Marketing Platform suite of products) preferred
+ Exceptional analytical skills, including data manipulation and financial analysis
+ Expert-level experience in MS Excel and in conducting and discerning actionable insights from A/B and multivariate testing
+ Outstanding communication, project management and collaboration skills with the ability to work with both technical and business teams
+ Ability to work independently/efficiently and thrive in a fast-paced environment
+ Highly organized and able to exercise strong attention to detail
**What You Will Be Doing**
Daily Responsibilities
+ Own the performance of display and paid social marketing channels across multiple products and business units
+ You'll lead the day-to-day supervision and management of paid social and display accounts including strategic approaches, targeting, execution details, identifying creative performance trends and insights, budgets, and overall goal achievement
+ Work cross-functionally with Audience owners and other internal departments to develop campaign strategy definition and implementation of display & paid social campaigns
+ Present innovative ideas and creative tactics to improve efficiencies for future marketing expansion or optimization
+ Execute building, testing and optimizing campaigns on all major platforms including LinkedIn, Facebook, Twitter, and Google Ads (GDN and YouTube)
+ Measure, report and analyze the performance of digital marketing campaigns across channels, and assess against goals (ROI and KPIs); optimize key metrics across the campaign lifecycle
+ Monitor and maintain multiple advertising budgets between channels and engines
+ Create, update, and maintain regular performance reports and share with internal teams
+ Work cross-functionally to ideate creative advertising campaigns & messaging tests
+ Keep pace with digital advertising industry trends and development
+ Develop necessary program reporting, dashboards, and one-off analyses, providing the ability to monitor the health of the program and effectively communicate performance
**You will receive the following benefits:**
+ Medical Insurance - Four medical plans to choose from for you and your family
+ Dental & Orthodontia Benefits
+ Vision Benefits
+ Health Savings Account (HSA)
+ Health and Dependent Care Flexible Spending Accounts
+ Voluntary Life Insurance, Long-Term & Short-Term Disability Insurance
+ Hospital Indemnity Insurance
+ 401(k) including match with pre and post-tax options
+ Paid Sick Time Leave
+ Legal and Identity Protection Plans
+ Pre-tax Commuter Benefit
+ 529 College Saver Plan
Motion Recruitment Partners (MRP) is an Equal Opportunity Employer, including Veterans/Disability/Women. All applicants must be currently authorized to work on a full-time basis in the country for which they are applying, and no sponsorship is currently available. Employment is subject to the successful completion of a pre-employment screening. Accommodation will be provided in all parts of the hiring process as required under MRP’s Employment Accommodation policy. Applicants need to make their needs known in advance.
**Posted by:** Angela Salvato
**Specialization:** Marketing / Advertising
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