Durham, NC, 27722, USA
2 days ago
Digital Advertising Manager
Digital Advertising Manager Durham, North Carolina **100% Remote** Contract $72.34/hr - $73.81/hr Our global SaaS client seeks a contract **Digital Advertising Manager** . This is a fully remote role. Our client is a rapidly growing technology company that's fundamentally changing the world of transactional tax compliance. We deliver comprehensive, cloud-based automation solutions that adapt to the ever-changing global tax landscape. While the Paid Display and Social Media team sits globally, we’re a team of collaborative, driven individuals that always push the envelope for the business' growth and success. As a Digital Advertising Manager, you'll be responsible for the strategy, execution and efficient day-to-day management of display & paid social campaigns for our global suite of products. You'll partner with internal teams to exceed growth goals through ongoing optimization of our client’s business initiatives and executing go-to-market strategies across our client’s product portfolio. This is a fast-paced environment with a unique opportunity to grow and majorly impact the bottom line. **Contract Duration:** 12-Months **Required Skills & Experience** + BA/BS in marketing or a related field + 5+ years of experience directly managing digital campaigns for B2B-focused SaaS organizations + Expert-level experience in Facebook Ads, LinkedIn Ads, Twitter Ads and Google Ads + Proficiency in Salesforce, Tableau and Campaign Manager/DV 360 (Google Marketing Platform suite of products) preferred + Exceptional analytical skills, including data manipulation and financial analysis + Expert-level experience in MS Excel and in conducting and discerning actionable insights from A/B and multivariate testing + Outstanding communication, project management and collaboration skills with the ability to work with both technical and business teams + Ability to work independently/efficiently and thrive in a fast-paced environment + Highly organized and able to exercise strong attention to detail **What You Will Be Doing** Daily Responsibilities + Own the performance of display and paid social marketing channels across multiple products and business units + You'll lead the day-to-day supervision and management of paid social and display accounts including strategic approaches, targeting, execution details, identifying creative performance trends and insights, budgets, and overall goal achievement + Work cross-functionally with Audience owners and other internal departments to develop campaign strategy definition and implementation of display & paid social campaigns + Present innovative ideas and creative tactics to improve efficiencies for future marketing expansion or optimization + Execute building, testing and optimizing campaigns on all major platforms including LinkedIn, Facebook, Twitter, and Google Ads (GDN and YouTube) + Measure, report and analyze the performance of digital marketing campaigns across channels, and assess against goals (ROI and KPIs); optimize key metrics across the campaign lifecycle + Monitor and maintain multiple advertising budgets between channels and engines + Create, update, and maintain regular performance reports and share with internal teams + Work cross-functionally to ideate creative advertising campaigns & messaging tests + Keep pace with digital advertising industry trends and development + Develop necessary program reporting, dashboards, and one-off analyses, providing the ability to monitor the health of the program and effectively communicate performance **You will receive the following benefits:** + Medical Insurance - Four medical plans to choose from for you and your family + Dental & Orthodontia Benefits + Vision Benefits + Health Savings Account (HSA) + Health and Dependent Care Flexible Spending Accounts + Voluntary Life Insurance, Long-Term & Short-Term Disability Insurance + Hospital Indemnity Insurance + 401(k) including match with pre and post-tax options + Paid Sick Time Leave + Legal and Identity Protection Plans + Pre-tax Commuter Benefit + 529 College Saver Plan Motion Recruitment Partners (MRP) is an Equal Opportunity Employer, including Veterans/Disability/Women. All applicants must be currently authorized to work on a full-time basis in the country for which they are applying, and no sponsorship is currently available. Employment is subject to the successful completion of a pre-employment screening. Accommodation will be provided in all parts of the hiring process as required under MRP’s Employment Accommodation policy. Applicants need to make their needs known in advance. **Posted by:** Angela Salvato **Specialization:** Marketing / Advertising
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