Manila, Philippines
2 days ago
Demand Marketing Associate

To work with the digital and content teams for the daily publishing and updating of relevant and engaging content across RX
websites and platforms
The successful candidate will demonstrate a high level of flexibility, efficiency, rigor and understanding of the internet and web
technologies. He/she will be mainly responsible in migrating Reed Exhibitions sites to the new CMS platform ensuring functionality as
well as in ensuring that all tracking, tagging and SEO techniques are applied consistently using the agreed methodology, using the
consistently applied tracking metrics to propose improvements and deliver optimization. He/she shall have solid foundation in HTML
and will demonstrate dynamism, proactivity and team spirit.

Accountabilities

Daily publishing of content across RX websites and platforms (e.g. Blogs, E-commerce etc) using agreed content from content marketing teams.SEO re-optimization (or addition, if it’s not there). This includes checking for broken links, making sure title and image tags are in place and that agreed key words are being used.Check on key word performance and general site performance in Google Analytics and report back issues and recommendation to the Regional Demand Marketing team on a weekly basisTrack, report, and analyze website analytics and PPC initiatives and campaignsOptimize copy and landing pages for search engine marketing, performing monthly audits and reviewsProvide recommendations and execute strategies for keyword opportunities, campaign structuring, targeting, display network, and other facets of paid search in accordance with agreed KPIs.Accurately update, publish and manage content across Reed Exhibitions’ event websites and platforms (e.g. Blogs, E-commerce etc.) using agreed content from content marketing teams. Test event website on new and various web browsers on a regular basisUpdate time references and GDPR requirements in footer of websites or other locations.Review each page on websites for consistency (fonts, photo sizes, etc.) and usabilityWork to provide recommendations to relevant teams, ensuring that best practices are applied, improved and optimizedWork with various RX teams to proactively understand the broader customer journey, ensuring that there’s alignment for tracking and messaging (working with the appropriate teams as required)Other related duties and responsibilities as needed by the business

Other Qualifications/Requirements:

2-3 years of relevant experienceGreat listener, quick thinker, and the ability to work independently and as a teamBachelor's degree preferred or equivalent experienceStrong oral and written communication skillsStrong detail orientation with the ability to follow defined processesStrong time management skillsAny of the following:WordpressCMSLinkbuildingForm creationGoogle AnalyticsKeyword ResearchSEO AuditHTMLCSSJavascript

LexisNexis, a division of RELX, is an equal opportunity employer: qualified applicants are considered for and treated during employment without regard to race, color, creed, religion, sex, national origin, citizenship status, disability status, protected veteran status, age, marital status, sexual orientation, gender identity, genetic information, or any other characteristic protected by law. We are committed to providing a fair and accessible hiring process. If you have a disability or other need that requires accommodation or adjustment, please let us know by completing our Applicant Request Support Form: https://forms.office.com/r/eVgFxjLmAK , or please contact 1-855-833-5120.

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