Position Overview: 

We are seeking a skilled Demand Generation Specialist to join our marketing team. The ideal candidate will develop and execute multi-channel campaigns to drive lead generation and conversion, primarily within the automotive, finance, and insurance industries. 

Responsibilities: 

Develop and execute multi-channel demand generation campaigns (SEO, PPC, content marketing, email)  Identify and target key audiences within the automotive industry  Create engaging content to attract and convert leads  Manage and optimize digital advertising campaigns  Analyze campaign performance and make data-driven adjustments  Collaborate with the marketing team to develop lead nurturing programs  Utilize marketing automation tools to automate lead generation processes 

 

Required Qualifications: 

Experience in demand generation and digital marketing  Strong understanding of SEO, PPC, and content marketing  Proficiency in marketing automation tools (e.g. HubSpot, 6Sense, Mailchimp)  Excellent analytical and data analysis skills  Strong communication and writing skills