This position is responsible for ensuring the success and growth of an automotive company's dealer network. They are the bridge between the manufacturer and the dealerships, providing a range of support and guidance to help dealers thrive in a competitive market.

Education: A bachelor’s degree in business administration, Sales, Marketing, or a related field is typically required. A master's degree can be an advantage.Experience: Minimum of 5-7 years of progressive experience in sales, marketing, or a related field within a fast-paced, dynamic industry (e.g., consumer goods, manufacturing, logistics), preferably in the automotive sector.Key Skills & Competencies:Understanding of dealer’s operation and network developmentStrategic thinking and analytical skills for conducting market research and competitive analysis.Communication & Presentation Skills: Excellent written and verbal communication skills, with the ability to articulate ideas clearly, concisely, and persuasively to various audiences.Attention to Detail: Highly detail-oriented with a commitment to accuracy and precision in all aspects of work.Software Proficiency: Advanced proficiency in Microsoft Office Suite (Excel, PowerPoint, Word) and relevant sales and marketing software.Others: ….Industry & Market Knowledge:Knowledge on automobile industry, market segmentationUp-to-date knowledge of industry trends, competition, and Vietnamese government's policies in auto industry Personal Attributes:Proactive, results-oriented, and driven to succeed in a fast-paced environment.Strong work ethic, with the ability to work independently and as part of a team.

Excellent interpersonal skills, with the ability to build and maintain strong relationships with internal and external stakeholders.

1. Business Performance Management- Lead for Dealer Profitability Workstream:

Manage an optimized Dealer margin structure which includes benchmarking of Dealer compensation, development of proposal and execution.Coordinate with IMG Office, FVL involved functions and dealers on Business Management training and implementation.Develop and disseminate dealer financial performance in management reporting format and provide recommendation for improvement where necessary.Support functional areas with necessary financial information as required.Develop an integrated database comprising all dealer performance metrics that encompass total dealer performance against franchise standards (e.g. Financial / objective / CSI / Standards / Staffing / Training support / efficiency / productivity)Lead the Dealer Profitability Sub Committee - Work with Ford Academy to understand opportunity and work with Dealers to coach them on executing plans to improve their profitability.Conduct PIP sessions with Dealers to improve their profits.Manage the information required for regional offices to conduct cross functional evaluations of their dealers.Prepare and manage the budget for the function.Develop a Dealer Performance Management plan - Rewards & Recognition and lead the execution.Develop and implement Dealer Readiness requirement for new product launches and lead the execution thru the Field team.Coordinate with Sales Zone Managers and other functional departments to provide the best possible assistance to dealers to improve and archive performance metrics.Coordinate with counterparts from IMG and other countries for an appropriate support and assistance related to the functions.

2. Non-technical Training and facilitation:

Work with Ford Academy to create a Competency plan for the dealer network which includes product training, soft skill training, competency pathway and execute the same.Coordinate development of appropriate training materialIdentify dealer training needs, objectives, and executive plans to deliver the same.Define Training competency pathways and objectives for New Product launch, develop a Strategy to meet the launch objectives and execution of the plan.Manage Ford Academy relationship and review their performance and provide feedback.Manage dealer training path.Manage training agencies e.g., instructors, suppliers etc.Manage training centers.Define training plans and priorities.Identify and promote new training tools including online technology.Compile and manage the annual budget for training and assessments and maximize training effectiveness at the controlled budget level.Implementation of New Training initiatives in consultation with IMG Academy teamMonitor STARR system for non-technical training.

3. Dealer Council and sub committee management and execution: 

Prepare & execute the Dealer Council guidelines.Lead the Dealer Council Meetings - including Agenda, MOM, follow thru with every function.Lead the effort to improve Dealer engagement & DC relationship.

4. Dealer Technology & Readiness:

Lead & execute Dealer IT readiness for all new initiatives including eCommerce, UDB, DMS system integration.Train Dealer Staff on new IT initiatives like eCommerce & EMP set up.

Work with the dealerships to get them onboard on implementation and changes required to execute the new IT initiatives.