PURPOSE OF THE JOB 

Are you passionate about turning data into actionable insights that drive business success? As a Data Scientist, you will leverage your expertise to uncover valuable trends, optimise marketing strategies and create predictive models that shape our customer engagement. Your role will be pivotal in assessing new data sources, refining data collection methods and building analytical systems that elevate our decision-making capabilities. Join us in transforming data into a strategic asset!

KEY RESPONSIBILITIES 

Analyse large and complex data sets to uncover insights and trends that inform business decisions and drive growth

Provide actionable insights to enhance customer targeting and segmentation strategies

Design and build the feature stores for model training

Develop predictive models to forecast customer behaviour and optimise marketing efforts

Apply advanced analytics to inform strategic marketing decisions

Communicate insights and recommendations to stakeholders and decision makers in a clear and concise manner

Drive innovation by identifying new data sources and methodologies for improved customer understanding

Stay up-to-date with the latest data science technologies, methodologies and trends