PURPOSE OF THE JOB 

Are you passionate about turning data into actionable insights that drive business success? As a Data Scientist, you will leverage your expertise to uncover valuable trends, optimise marketing strategies, and create predictive models that shape our customer engagement. Your role will be pivotal in assessing new data sources, refining data collection methods, and building analytical systems that elevate our decision-making capabilities. Join us in transforming data into a strategic asset!

KEY RESPONSIBILITIES 

Provide actionable insights to enhance customer targeting and segmentation strategies

Build predictive models to forecast customer behaviour and optimise marketing efforts

Advanced predictive and prescriptive analytics to inform strategic marketing decisions

Drive innovation by identifying new data sources and methodologies for improved customer understanding

Mentor and upskill data analysts to facilitate their transition into data science roles

Ad hoc Responsibilities