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Worldpanel provides brands and retailers with a unique, 360-degree understanding of consumer behaviour across the globe. We are shopper-centric, continuously monitoring the purchase and usage behaviour through the largest omnipanel in the world. With unparalleled datasets, pioneering technology and expert analysts, we partner with brands and retailers of all sizes, empowering them to reimagine what’s possible, and change the landscape to create a better, healthier, more sustainable and inclusive world.

Job Details

Job Title: Data Acquisition lead

Location: Lisbon (flexibility for the right candidate)

The Role (wider context):

Kantar Worldpanel is looking at expanding the geographic scope of a recently acquired team (Kauza), and exploring the possibilities to integrate Kauza’s data collection model into the existing Consumer Panel flows.

Kauza’s model rely on collecting purchase data from its app users loyalty card programs, and other digital accounts, and offers to the user a summary of their FMCG consumption. This model would allow Kantar Worldpanel to explore a data collection process that does not require financial incentives to the users, the consumption summaries being the main “incentive” for users to join the panel.

This represents a great opportunity for enhanced data quality, coverage, and financial efficiency, but also departs from Worldpanel’s traditional approach to panel management, data collection, and incentives, and in the context the Data Acquisition lead takes a key role in establishing the initial standard processes for this new methodology.

The initial scope of this role follows the first two pilots that have started in France and Spain, but will likely grow as they support the following phases on these pilots, and will help establish the potential geographic coverage of this methodology integration.

Mission (the sell):

The Data Acquisition lead reports directly to the Global Data Acquisition Unit Director.

They are responsible for defining all aspects of Panel Management and Communications, as well as monitoring the quality of the panel and the data collected, and propose remediations and improvements. This role will work closely with the local teams (Spain and France at the start) to ensure implementation of the agreed processes. They will also work with the relevant Tech team to discuss feasibility of improvement in the app and back-end platforms.

The role’s scope will progressively cover all phases of the current project:

Test and launch of the stand-alone Kauza solution (WhatIBuy) in France and SpainTest of the localised version of the app with existing panelist from a sub-set of the French and Spanish current Scanning Panels (data collection in parallel from both methodologies)Deploy the integration of the Kauza solution into the panel’s mobile app (PanelSmart) and panel management (GPM) – as a partial replacement of the current Scanning Panel task

Key Responsibilities:Define users’ recruitments objectives (total & by target) & enable market to recruit users to app.Monitor/Analyse dashboards, app metrics (conversion, retention, retailer access...)Define recruitment strategy and campaigns in collaboration with Marketing and local markets (France & Spain to start with)User general communication; User Q&A; manage and answer app reviews on app stores (Google Play and Apple App Store)Management of users’ experience, call out challenges, propose enhancements/changesStrong connection with local markets (France & Spain to start with)

Success Measures:Delivery of relevant projects critical metrics related to Data Acquisition (growth of user base, users’ satisfaction, retailers’ coverage, etc. TBA)Well-defined (fully documented) and effective (based on agreed critical metrics) end-to-end process and ways-of-working for the sample management processTimely identification of issues and risksDelivery of recommendations for each following phase of the project

Specialist skills, knowledge, and experience:Excellent problem-solving and decision-making abilities, with a focus on delivering measurable outcomes.Compelling and demonstrable communication skills; fluency in written and spoken English.Ability to engage and collaborate with multiple partners across business groups, with demonstrable experience of challenging the status quo.Ability to correctly balance and challenge global and local needs to deliver operational goals and make Kantar simpler and stronger.Comfortable leading and influencing individuals and teams across different countries and cultures.Prior experience in managing customer queries on a digital product (website or app) is a plusSolid understanding of Consumer Panel data requirements.Delivery focused, able to demonstrate significant business outcomes from projects delivered in previous roles.

What you’ll get from us:

Flexible benefits across health, wealth and lifestyle!

Extensive training and excellent scope for career development

A collaborative and supportive work environment!

Reasonable Adjustments

Kantar is committed to offering equal opportunities to all individuals including during the recruitment process. If you require any reasonable adjustments or assistance, please advise us in advance of your interview so that we can make the necessary arrangements.

#LI-HP1 #LI-Hybrid

Country

Portugal

Why join Kantar?

We shape the brands of tomorrow by better understanding people everywhere. By understanding people, we can understand what drives their decisions, actions, and aspirations on a global scale. And by amplifying our in-depth expertise of human understanding alongside ground-breaking technology, we can help brands find concrete insights that will help them succeed in our fast-paced, ever shifting world.

And because we know people, we like to make sure our own people are being looked after as well. Equality of opportunity for everyone is our highest priority and we support our colleagues to work in a way that supports their health and wellbeing. While we encourage teams to spend part of their working week in the office, we understand no one size fits all; our approach is flexible to ensure everybody feels included, accepted, and that we can win together. We’re dedicated to creating an inclusive culture and value the diversity of our people, clients, suppliers and communities, and we encourage applications from all backgrounds and sections of society. Even if you feel like you’re not an exact match, we’d love to receive your application and talk to you about this job or others at Kantar.