Site Name: Warsaw Posted Date: Mar 10 2025 Customer Experience (CX) Delivery Manager The Digital Fuel Accelerator Team is focused on bringing data and customer experiences to life. We harness the power of data and technology to ignite experiences that matter to patients, customers and GSK. We are a diverse team of x-functional talent who are creative, innovative, and accountable for impact. To achieve its mission the team are focused on two strategies: Flawlessly execute & optimize omnichannel campaigns aligned to Global & Regional strategic priorities Pioneer new customer engagement approaches to deliver our mission We are looking for an experienced and passionate digital marketer to lead and support the implementation and the execution of omnichannel campaigns for vaccines in selected EU Countries. This role is going to be a key member of the agile Scrum Team supporting assigned brands to successfully deliver the team’s mission. This is an exciting secondment opportunity for any key internal talent looking to deepen their data-driven digital marketing capability and drive demonstratable business impact. In this role you will: Develop the operational plans and lead the execution of omnichannel integrated campaigns for assigned brands in a timely manner, with clear customer segmentation and targeting. Work closely with assigned Medical Affairs Managers within the Accelerator Team to plan and execute the campaigns, including implementation of DDCX user journeys and content planning across the broader channel mix Manage x-matrix stakeholders and third parties to execute flawlessly, including media agencies and relevant Regional and Local stakeholders in the LOCs. In alignment with global Vaccines & Specialty analytics framework, execute (or lead vendor to execute) tagging of content and campaigns to track usage and effectiveness for improvement. Provide instructions for tagging across all campaign collaterals. Carry out monthly campaign performance analysis, analyzing all relevant data sets, distilling key insights and recommending actions for optimization ready for presentation to snr management as part of ongoing agile sprint retrospectives. Work with D&A lead and scrum masters to ensure effective and efficient use of global digital platforms including latest best practices, updates or releases including new functionalities & channels. Manage content and activity demand forecasting and prioritization process with 3rd party vendors to ensure timely execution of campaigns with appropriate regional governance Manage digital vendors, translation vendor, carry out necessary compliance and management monitoring activities on routine basis to mitigate identified risks across the Accelerator Team. Own the development, implementation & continuous optimization of customer-centric digital framework This role will provide YOU the opportunity to lead key activities to progress YOUR career, these responsibilities include some of the following: Mindset Agile mindset with problem solving attitude to impactfully develop new way of working and processes Capability Min 2 years of experience in the position related with product or customer experience management in pharma Experience in content planning and creation (including working with modular content) Experience in collaboration with 3rd party media partners on media plans including marketing channels & platforms for HCPs Good Project planning skills Experience in implementing omnichannel campaigns Experience in analyzing data & analytics to distil insights to optimize marketing campaigns Stakeholder Management Partner closely with production agency, medical affair managers and 3rd party agencies to drive timely plan execution Partners closely with subject matter experts to seek necessary input & collaboration, i.e. compliance, medical etc. Outside-In Demonstrates strong customer focus and awareness of digital industry trends Why You? Basic Qualifications: Experience working with Rx brands Digital Marketing degree or equivalent with significant experience in omnichannel execution of content and user journeys Understanding of Customer segmentation & targeting Hands on experience of content development and copy approval, i.e. Content Lab Excellent internal engagement skills - building credibility with, and insights through, a strong internal network of key stakeholders High accountability & track record of successfully delivering critical complex projects Preferred Qualifications: Experience working with vaccines Excellent internal engagement skills - building credibility with, and insights through, a strong internal network of key stakeholders Why GSK? What we offer: Career with purpose - whatever it is you’re doing, you’ll be sharing our mission to improve the quality of human life, by enabling people to do more, feel better and live longer Non-wage benefits (medical care, life insurance, pension scheme, sports card, recreation allowance, social fund, preventive healthcare services) Fixed Term contract of employment ( end of 2026) Hybrid working model ( 2/3 days per week in the office) Career at one of the leading global healthcare companies Supportive & friendly working environment Corporate culture, based on being Ambitious for patients, Accountable for Impact and Doing the right thing, which powers our purpose, drives delivery of our strategy and helps make GSK a place where people can thrive Inclusion at GSK: Inclusion at GSK is key for our success. If you need any adjustments in the recruitment process due to health reasons, please get in touch with our Recruitment Team (pl.recruitment-adjustments@gsk.com) to further discuss this today. #LI-GSK #LI-Hybrid Why GSK? Uniting science, technology and talent to get ahead of disease together. GSK is a global biopharma company with a special purpose – to unite science, technology and talent to get ahead of disease together – so we can positively impact the health of billions of people and deliver stronger, more sustainable shareholder returns – as an organisation where people can thrive. We prevent and treat disease with vaccines, specialty and general medicines. We focus on the science of the immune system and the use of new platform and data technologies, investing in four core therapeutic areas (infectious diseases, HIV, respiratory/ immunology and oncology). Our success absolutely depends on our people. While getting ahead of disease together is about our ambition for patients and shareholders, it’s also about making GSK a place where people can thrive. We want GSK to be a place where people feel inspired, encouraged and challenged to be the best they can be. A place where they can be themselves – feeling welcome, valued, and included. Where they can keep growing and look after their wellbeing. So, if you share our ambition, join us at this exciting moment in our journey to get Ahead Together. GSK is an Equal Opportunity/Affirmative Action Employer. All qualified applicants will receive equal consideration for employment without regard to race, color, national origin, religion, sex, pregnancy, marital status, sexual orientation, gender identity/expression, age, disability, genetic information, military service, covered/protected veteran status or any other federal, state or local protected class. 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