Are you ready to revolutionize the digital shopping experience for millions of Australians? We're seeking an innovative, data-driven marketing professional to spearhead our customer engagement initiatives at Amazon Australia. As a key member of our AU Customer Lifecycle Marketing Team, you'll lead multi-channel campaigns across Amazon's digital landscape, including our homepage, cross-site placements, email, push notifications, and custom landing pages.
In this role, you'll:
- Collaborate with cross-functional teams to develop and execute data-driven marketing strategies
- Enhance customer experiences and drive measurable business results
- Leverage your expertise in customer lifecycle marketing to increase engagement, encourage new shopping behaviors, and foster loyalty
- Utilize advanced analytics to optimize campaign performance and ROI
The ideal candidate thrives in a fast-paced environment, excelling at managing multiple high-priority projects with tight deadlines. You possess exceptional organizational skills, attention to detail, and the ability to deliver outstanding results with minimal guidance. Your talent for transforming complex challenges into effective solutions will be crucial in this role.
If you're passionate about shaping the future of e-commerce and ready to make a significant impact, we invite you to join our team at Amazon Australia.

Key job responsibilities
- Plan, design and execute cross-channel marketing initiatives to drive customer cohort progression, engagement, adoption of new shopping behaviors and repeat purchasing
- Design and conduct experimental tests to uncover insights and inform future campaigns
- Build and manage campaigns that drive high-value actions (HVA), and repeat purchases, report on individual campaign results and bigger picture trends
- Utilize data analytics (e.g. dashboards, SQL or other analytical tools) to gain customer behavior insights, identify at-risk segments, and develop targeted marketing campaigns.
- Utilize data analytics to gain customer behavior insights and develop targeted campaigns
- Partner with global teams to implement best practices and systems for AU programs
- Document best practices in execution and reporting that will serve as a model for partner teams

A day in the life
Your day might involve analyzing customer cohort data to identify opportunities, brainstorming creative campaign ideas with your team, setting up A/B tests for email subject lines, and presenting campaign results to stakeholders. You'll balance strategic thinking with hands-on execution, always keeping the customer experience at the forefront.

About the team
We're a collaborative and innovative group passionate about using data and creativity to enhance the customer journey. Our team values diverse perspectives and encourages open communication. We support each other's growth and celebrate our successes together.

Learn More about Amazon Australia