Customer Data Platform - Campaign Builder (Remote)
Open Systems Technologies
Customer Data Platform - Campaign Builder
Remote
Pay: $55-65/hr
Qualifications: Experience with marketing technology required, particular those used to create multi-channel marketing campaigns. This could include, but is not limited to, tools such as RedPoint RPI, Adobe Campaign, Adobe Marketo, Salesforce Marketing Cloud, Braze, Klaviyo, and Cheetah Digital. Experience with a Customer Data Platform sought, but not necessarily required depending on other relevant experience. Redpoint Global's rgOne platform is particularly relevant, but any prior hands-on CDP experience is a big plus. Example of other CDP vendors where your experience is relevant includes, but is not limited to, Action IQ, Adobe Real-Time CDP, mParticle, Salesforce, Tealium, and Twilio Segment. Segmentation proficiency required. Experience in audience segmentation based on customer behavior, demographics, preferences, and other groupings. Journey orchestration experience required. Includes setting up end-to-end recurring journeys with optimization mechanisms like choosing best outreach channel over a period of time based on previous engagement, setting up A/B tests etc. Able to speak to how the marketing technologies you've used are able to power personalized experiences or where they've perhaps fallen short in doing so. Familiar, comfortable, and passionate about data, including: Familiarity with data mapping, transformation and ETL processes. Proficiency in SQL and AMPScript highly valued: you don't need to be able to write SQL from scratch, but you should be able to interpret statements to assist in troubleshooting. Experience with data governance principles will be highly valued. Understanding of database structures. Experience designing and configuring tests to measure incremental performance, as well as configuring metadata to enable their measurement. Comfortable in continuous conversation with your business partners to understand requirements and requirement changes, while also informing the business strategy based on what's possible in the CDP.
Remote
Pay: $55-65/hr
Qualifications: Experience with marketing technology required, particular those used to create multi-channel marketing campaigns. This could include, but is not limited to, tools such as RedPoint RPI, Adobe Campaign, Adobe Marketo, Salesforce Marketing Cloud, Braze, Klaviyo, and Cheetah Digital. Experience with a Customer Data Platform sought, but not necessarily required depending on other relevant experience. Redpoint Global's rgOne platform is particularly relevant, but any prior hands-on CDP experience is a big plus. Example of other CDP vendors where your experience is relevant includes, but is not limited to, Action IQ, Adobe Real-Time CDP, mParticle, Salesforce, Tealium, and Twilio Segment. Segmentation proficiency required. Experience in audience segmentation based on customer behavior, demographics, preferences, and other groupings. Journey orchestration experience required. Includes setting up end-to-end recurring journeys with optimization mechanisms like choosing best outreach channel over a period of time based on previous engagement, setting up A/B tests etc. Able to speak to how the marketing technologies you've used are able to power personalized experiences or where they've perhaps fallen short in doing so. Familiar, comfortable, and passionate about data, including: Familiarity with data mapping, transformation and ETL processes. Proficiency in SQL and AMPScript highly valued: you don't need to be able to write SQL from scratch, but you should be able to interpret statements to assist in troubleshooting. Experience with data governance principles will be highly valued. Understanding of database structures. Experience designing and configuring tests to measure incremental performance, as well as configuring metadata to enable their measurement. Comfortable in continuous conversation with your business partners to understand requirements and requirement changes, while also informing the business strategy based on what's possible in the CDP.
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