**_Objective of the Position_** Crop and Crop Systems are fundamental approach drivers in Agricultural Solutions long term strategy. The Crop Strategy in a country is the responsibility of Crop Manager. Crop Strategy encompasses 1. Steering key levers eg Innovation & Portfolio for a Crop 2. Enabling business objectives of sustainable profitable growth for responsible Crop in the short term 3. Leading sustainable Portfolio development for the crop in long term (Including – Out & In Licensing) 4. Formulation and execution of Marketing Strategy: 1. Business Long Term Forecast (LTP) & Business Case developments (Process ownership) 2. New Product Launches (Process ownership) 3. Right marketing mix - Product, Price, Positioning, Branding, Communication 4. Life Cycle Management 5. Competitive track & Generic defense 6. Taking proactive strategic moves to gain Market Share in Crop **Main Responsibilities** **A] Develop and Drive Crop Strategy** + Own & lead - Crop, Customer Needs, Market & Competition understanding on a long term horizon + Identification of new crop opportunities for existing products & development of BCs + Identification of innovations & development of Business Cases for new Products + Ensuring profitability of current & future portfolio in a Crop + Successful adoption of Global and Regional concepts to Crop strategy + Ensuring business alignment in LTP/AMIGA **B] New Product Launch** + Lead and Drive New Product launch process for owned Assets + Collaborate with R&D, Tech Services & Regulatory Teams for meeting Crop objectives of new Products + Ensure timely launches and delivery of Business as per projected Business cases + Lead and drive Product maturity in three years time horizon from launch year **C] Drive Crop-wise annual Sales budget achievement** + Provide support & enable budgeting process for befitting market objectives + Lead and drive Crop business for the year, with befitting marketing support + Coordinate with BUs, Supply Chain & Controlling teams for meeting business delivery objectives + Propose measures to improve profitability - for Existing & New products in coordination with Controlling team + Post season - Product audits and implement learnings into next year Crop strategy **Job Requirements:** + B.Sc.(Agri)/M.Sc.(Agri) + MBA/PGD (Agribusiness Management) from Tier 1 institute + 10 to 15 years’ experience in Sales & Marketing, with at least 5 years’ experience in Marketing as a Crop Manager or Brand Manager + Excellent understanding of Crop Protection Industry and Market Knowledge + Good knowledge of Crop, Agronomy, Farming practices in various parts of the country, Crop Protection industry and market knowledge + Should be able to drive the portfolio with good influencing & execution skills